Wayfindr | Reports & Guides for

Global Ecommerce logistics

Explore expert reports and guides from Wayfindr – insights designed to help e-commerce brands scale smarter and navigate global logistics with confidence.

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4PL Ecommerce Report

Why brands are moving from 3PL to 4PL – with 12% annual growth projected by 2032

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Who We Are

Meet The Team

Wayfindr is a solution-focused, tech-led team of logistics professionals on a
mission to move the world responsibly.

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Nick Bartlett

Co-Founder & Director

Nick co-founded Wayfindr to help brands design and build market-leading carbon-neutral D2C logistics. As Director, he brings 15+ years of experience across logistics, marketing, supply chain and retail from Asia Pacific to the world.

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Chris Crutchley

Co-Founder & Director

Chris co-founded Wayfindr to bring financial and operational rigor to fast-scaling e-commerce logistics. As Director, he draws on 10+ years of experience in corporate finance and cross-border operations across the Asia Pacific region—helping build the systems behind Wayfindr’s global, carbon-neutral 4PL model.

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Emma Newman

APAC Sales Director

Emma has 12+ years of experience across sales, supply chain management, strategy and technology. As APAC Sales Director at Wayfindr, she helps e-commerce brands expand globally and responsibly through sustainable logistics programs.

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Alistair Cameron-Jones

Regional Sales Director, UK & Europe

Alistair has helped  numerous globally recognisable e-commerce brands expand cross-border sales. Now he uses this knowledge to empower SMEs to streamline logistics, so they can focus on growing their brands.

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Jofe Ann Nicario

Head of Customer Transition & Customer Success

Jofe helps e-commerce brands become great at global logistics. She brings 10+ years of experience in logistics and supply chain management, project and risk management, and e-commerce operations.

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Lets Work Together

You need a partner. We're here to help.

What happens now?

We’re here to make things simpler for you – we won’t spam your inbox or blow up your phone. When you enter 
your information:

  • (Within 24 hours)
    A member of the Wayfindr team will read your request and schedule a meeting by email. A more in-depth form will be attached 
to the email.
  • We will ask you about your needs and specific logistics requirements.
  • We will take your information and put together a plan designed for 
your business.

+852 9548 9342

info@wayfindr.io

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