Wayfindr Report
The E-Commerce Logistics Shift
Why Brands Are Moving from 3PL to 4PL – with 12% Annual Growth Projected by 2032
Discover why e-commerce brands are rethinking logistics for a faster, smarter future

Inside The E-Commerce Logistics Revolution
Exclusive industry insights, future forecasts, and real-world examples - all in one report.
The Next Big Shift
Why leading e-commerce brands are moving away from traditional logistics - and how this shift is reshaping logistics
The 4PL Advantage
The tech, transparency, and flexibility fueling the 4PL boom
The Growth Forecast You'll Want to See
Our research uncovers a major growth trend that’s redefining global supply chains. (Hint: it's bigger than you think)
The 4PL Model: A Control Tower for Your Brand's Supply Chain
Most eCommerce brands still rely on 3PLs – individual warehouses or carriers that handle a piece of your logistics
A 4PL (Fourth-Party Logistics) provider brings those pieces together under one digital “control tower”
Supply chains aren't broken - they're evolving

Between rising fulfillment costs, sustainability demands, and expanding global markets, e-commerce logistics is undergoing its biggest transformation in decades.
This report explores the forces driving that change – and why fourth-party logistics (4PL) is becoming the model of choice for brands that want more control, less friction and faster global growth.
Built for decision-makers driving growth
- Supply Chain & Operations Leaders
- E-Commerce Founders & COOs
- Logistics & Fulfillment Managers
Fill out the form to download The E-Commerce Logistics Revolution and uncover what's next for global e-commerce logistics
Powered by real-world insight
Backed by research from Cognition Solutions and insights from Wayfindr's global 4PL network - supporting over 100+ e-commerce brands worldwide




Our customers

















What our customers say

Eugene Lee
VP Made to Measure Apparel
TAL Group
What I appreciate the most about Wayfindr is that they are not trying to sell you a pre-packaged solution and really dig into the details of your business and situation and try to find creative solutions that are truly customized and only fit your needs

Sesbastian Haapahovi
CEO & Founder
Takomo Golf
As a partner, Wayfindr has helped us in securing a carbon neutral experience for our customers which means for every single order we ship, it arrives completely carbon neutral. We are really excited to have a partner that cares about this and importantly, is educating and thought leading along the way.

Matt Banfield
Chief Operations Officer
Rascal & Friends
The team at Wayfindr have been excellent to work and partner with. Their expertise, honesty and execution have allowed us to operate much more efficiently and accurately across multiple markets and complex situations. Can highly recommend Wayfindr to anyone looking for a logistics partner. Thanks again to Nick & Chris for all your help and looking forward to continue working together.

Michelle Neale
Contractor
Independent Supply Chain
The Wayfindr team is amazing to work with. The service provided delivers the most optimal solution for standard and bespoke customer requirements. The level of service, dedication and responsiveness always exceeds expectations. I will always be working with Nick and Wayfindr team for all my supply chain projects.

Rowan Lennox
Supply Chain Manager
Deliveroo
I was fortunate to work with the directors and the wider Wayfindr team during my time at Deliveroo. Throughout our time working together, Wayfindr felt like an extension of the internal Supply Chain Team. They were always there to problem solve and find the right solution at the right time - no problem was too big or too last minute for us to solve together. Nick, Chris and the wider Wayfindr team would always be be my first part of call for any supply chain needs in the future.

Jeffrey Leong
Zixag
As a small retail business, our customer service is paramount to success. An important part of that service is fast and affordable shipping. Wayfindr delivers above and beyond for us with an easy and cost-effective, all-in-one e-fulfilment solution. This allows us to deliver our customers a positive shopping experience. There is also room for scalability which CBIP will no doubt be able to handle as our business grows.

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logistics revolution
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