Wayfindr Insights:
Ecommerce logistics
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Our Leadership Team"
Wayfindr is a solution-focused, tech-led team of logistics professionals on a mission to move the world responsibly.

Nick Bartlett
Co-Founder & Director
Nick co-founded Wayfindr to help brands design and build market-leading carbon-neutral D2C logistics. As Director, he brings 15+ years of experience across logistics, marketing, supply chain and retail from Asia Pacific to the world.

Emma Newman
APAC Sales Director
Emma has 12+ years of experience across sales, supply chain management, strategy and technology. As APAC Sales Director at Wayfindr, she helps e-commerce brands expand globally and responsibly through sustainable logistics programs.

Alistair Cameron-Jones
Regional Sales Director, UK & Europe
Alistair has helped numerous globally recognisable e-commerce brands expand cross-border sales. Now he uses this knowledge to empower SMEs to streamline logistics, so they can focus on growing their brands.

Jofe An Nicario
Head of Customer Transition & Customer Success
Jofe helps e-commerce brands become great at global logistics. She brings 10+ years of experience in logistics and supply chain management, project and risk management, and e-commerce operations.
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What happens now?
We’re here to make things simpler for you – we won’t spam your inbox or blow up your phone. When you enter your information:
- (Within 24 hours)
A member of the Wayfindr team will read your request and schedule a meeting by email. A more in-depth form will be attached to the email. - We will ask you about your needs and specific logistics requirements.
- We will take your information and put together a plan designed for your business.