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Wayfindr Insights:

Ecommerce logistics

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    Who We Are

    Our Leadership Team"

    Wayfindr is a solution-focused, tech-led team of logistics professionals on a mission to move the world responsibly.

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    Nick Bartlett

    Co-Founder & Director

    Nick co-founded Wayfindr to help brands design and build market-leading carbon-neutral D2C logistics. As Director, he brings 15+ years of experience across logistics, marketing, supply chain and retail from Asia Pacific to the world.

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    Emma Newman

    APAC Sales Director

    Emma has 12+ years of experience across sales, supply chain management, strategy and technology. As APAC Sales Director at Wayfindr, she helps e-commerce brands expand globally and responsibly through sustainable logistics programs.

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    Alistair Cameron-Jones

    Regional Sales Director, UK & Europe

    Alistair has helped  numerous globally recognisable e-commerce brands expand cross-border sales. Now he uses this knowledge to empower SMEs to streamline logistics, so they can focus on growing their brands.

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    Jofe An Nicario

    Head of Customer Transition & Customer Success

    Jofe helps e-commerce brands become great at global logistics. She brings 10+ years of experience in logistics and supply chain management, project and risk management, and e-commerce operations.

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