Wayfindr Insights:

Ecommerce logistics

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logistics insight from Wayfindr and industry experts
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the Vietnam Ecommerce Roadmap
Global Expansion

ASEAN Market Series: How to Enter the Vietnamese E-Commerce Market

Selling in the EU, ecommerce guide
Customs, Duties & Regulations

How Do You Source and Ship Beauty Products from China to Europe in 2026?

unified ecommerce
Customs, Duties & Regulations

The Complete Guide to Importing Supplements from China to the USA

E-Commerce Logistics, Technology & Innovation

How to Move Manufacturing For E-Commerce: China+1, Alternative Hubs, and Step-by-Step Tips

Global Logistics Orchestration
4PL & Global Logistics

Global Logistics Management: How to Set Up International Fulfillment for E-Commerce Businesses

Making your ecommerce brand global
Global Expansion, Technology & Innovation

What Are the Best E-Commerce Markets to Expand Into in 2026?

Fulfillment in the US
Customs, Duties & Regulations

How Do You Launch a Fashion or Apparel Brand in the US Market in 2026?

Wayfindr Update On Susainability
Sustainable Logistics, Technology & Innovation

An update on Wayfindr’s carbon offsetting program

Customs, Duties & Regulations, Insight, Nick's Insight, Shipping, Freight & Cross-Border

Supreme Court Strikes Down Trump’s IEEPA Tariffs: What Importers Need to Know (Feb 2026)

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Who We Are

Meet The Team

Wayfindr is a solution-focused, tech-led team of logistics professionals on a
mission to move the world responsibly.

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Nick Bartlett

Co-Founder & Director

Nick co-founded Wayfindr to help brands design and build market-leading carbon-neutral D2C logistics. As Director, he brings 15+ years of experience across logistics, marketing, supply chain and retail from Asia Pacific to the world.

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Chris Crutchley

Co-Founder & Director

Chris co-founded Wayfindr to bring financial and operational rigor to fast-scaling e-commerce logistics. As Director, he draws on 10+ years of experience in corporate finance and cross-border operations across the Asia Pacific region—helping build the systems behind Wayfindr’s global, carbon-neutral 4PL model.

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Read Chris’s Insights
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Emma Newman

APAC Sales Director

Emma has 12+ years of experience across sales, supply chain management, strategy and technology. As APAC Sales Director at Wayfindr, she helps e-commerce brands expand globally and responsibly through sustainable logistics programs.

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Collin Moolhuizen

General Manager

Collin helps deliver effective, adaptable & carbon-neutral logistics solutions for e-commerce brands seeking to open up new markets globally

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Jofe-Ann Nacario

Head of Customer Transition & Customer Success

Jofe-Ann helps e-commerce brands become great at global logistics. She brings 10+ years of experience in logistics and supply chain management, project and risk management, and e-commerce operations.

LinkedIn
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David Emerson

Chairman of Wayfindr

David is a seasoned growth engine with over 30 years of experience in global logistics and supply chain sales. At Wayfindr, David serves as chairman, leveraging his deep expertise in complex 3PL solutions, international trade, and worldwide fulfillment to help us bridge the gap between ambitious brands and global consumers. Based in the UK, he remains deeply connected to the entrepreneurial community as a long-standing member of The Supper Club, an exclusive network of high-growth CEOs and founders.

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  • (Within 24 hours)
    A member of the Wayfindr team will read your request and schedule a meeting by email. A more in-depth form will be attached 
to the email.
  • We will ask you about your needs and specific logistics requirements.
  • We will take your information and put together a plan designed for 
your business.

+852 9548 9342

info@wayfindr.io

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