Your Logistics Partner for Ecommerce & B2B
The tech-enabled 4PL logistics partner helping global brands scale effortlessly. Wayfindr specialises in end-to-end logistics management — so ambitious brands can focus on growth, not supply chain complexity
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Why Wayfindr?
We work behind the scenes to help brands navigate complexity and deliver their promise worldwide.
Wayfindr is more than a logistics provider. We’re a growth partner. We help you design and build a logistics program that adapts to changing market dynamics, so your brand can always find a way to scale.
Meet the team
Meet the team behind the scenes. 30+ years of logistics experience, powered by technology, driven by a mission to move the world responsibly.
The Wayfindr Story
Wayfindr was founded when Nick and Chris, two New Zealanders living in Hong Kong, decided to create a logistics company geared toward the fast-growing world of e-commerce retail.
Back in 2017, logistics providers still primarily catered to bulk shipping for brick-and-mortar retailers.
The two saw an opportunity to build a company that would help e-commerce brands streamline their logistics by bringing all providers under centralized management.
That company was Wayfindr Logistics, later to become Wayfindr.
Our brand values
Connected
We’re connected in so many ways. Connected to a global network of hand-picked logistics providers. Connected by technology to every link in the chain. Connected to our customers and fully invested in their success.
Collaborative
We’re collaborative because we see ourselves as partners, not providers. We’re an extension to your in-house logistics team and can even advise on your next market expansion. We design, build and grow with you.
Committed
We’re committed to helping your brand deliver its promise on three levels: globally, reliably, and responsibly.
Why Wayfindr
One team behind every great brand.
Most growing brands don’t have a logistics problem. They have multiple logistics problems, on multiple invoices, with multiple people to call when something breaks.
Wayfindr is the tech-enabled 4PL (fourth-party logistics company) that ends that. We give B2B and D2C brands operating across multiple markets one team, one platform, and one point of accountability across freight, customs, warehousing, fulfillment, last-mile, and returns.
One team owning every shipment. Factory to front door.
Most brands shipping internationally juggle multiple logistics vendors. Different reports. Different stories on the same shipment. Different invoices to reconcile, usually on a Friday afternoon.
Wayfindr is your 4PL: we own the whole operation. Freight, customs, warehousing, last-mile, returns. You get one team, one contact, one version of the truth. You talk to a human, not a robot. When something breaks (and in logistics, something always does), you call one number. Ours.
Bundle: your global logistics dashboard
Bundle is our proprietary 4PL software. The control tower for the operation we run for you. Full visibility of everything, everywhere, all at once: inventory in every warehouse, every order in flight, every customs status, every shipment moving across our network. Real-time tracking. AI-powered exception alerts. A single consolidated invoice across the whole stack. 300+ carriers, 110+ countries served, 99.9% platform uptime.
A traditional logistics company gives you a portal into their warehouse. Bundle gives you the whole operation.
Built for brands going global.
When you're shipping into market after market, *global* stops being a marketing word and becomes the whole job.
That's what Wayfindr is built for. Productised tiers (Wayfindr Go, Flex, Wayfindr+, Explore) so you pick what fits, not start every conversation with an RFP. Regional teams in the US, UK, MEA, and APAC who answer the phone in your time zone. 300+ logistics locations across the trade lanes that actually move volume. And Bundle stitching it all together, so no order disappears between two countries.
Our 4PL Model
Most brands piece their logistics together as they grow into new markets. Wayfindr designs and runs your complete global logistics program — from the moment goods leave production all the way to your customer's door — tracked and managed through Bundle, so nothing falls through the cracks, ever.
Integrated Global 4PL Infrastructure & Multi-Region Supply Chain Management
Getting your product from factory to customer isn't a straight line. It's freight, customs, warehousing, fulfilment, and last-mile — across time zones, borders, and markets. Wayfindr's logistics infrastructure spans 300+ nodes across four continents, so wherever your brand needs to go, the operation is already in place.
Operational locations include the US & Canada, United Kingdom, Europe, Asia-Pacific & the Middle East
We’re always on the lookout for smart people who love a challenge
Ask a question or request a demo
Wayfindr Insights
The best thing about logistics? There’s no shortage of things to learn.
