Your 4PL Logistics Partner for E-Commerce
Wayfindr helps brands become effortlessly great at logistics. We streamline your logistics operations, giving you a single point of contact for our global network of vetted providers.
Why Wayfindr?
We work behind the scenes to help brands navigate complexity and deliver their promise worldwide.
Wayfindr is more than a logistics provider. We’re a growth partner. We help you design and build a logistics program that adapts to changing market dynamics, so your brand can always find a way to scale.
Meet the team
Wayfindr is a tech-led team of logistics professionals on a
mission to move the world responsibly.
The Wayfindr Story
Wayfindr was founded when Nick and Chris, two New Zealanders living in Hong Kong, decided to create a logistics company geared toward the fast-growing world of e-commerce retail.
Back in 2017, logistics providers still primarily catered to bulk shipping for brick-and-mortar retailers.
The two saw an opportunity to build a company that would help e-commerce brands streamline their logistics by bringing all providers under centralized management.
That company was CBIP Logistics, later to become Wayfindr.
Our brand values
Connected
We’re connected in so many ways. Connected to a global network of hand-picked logistics providers. Connected by technology to every link in the chain. Connected to our customers and fully invested in their success.
Collaborative
We’re collaborative because we see ourselves as partners, not providers. We’re an extension to your in-house logistics team and can even advise on your next market expansion. We design, build and grow with you.
Committed
We’re committed to helping your brand deliver its promise on three levels: globally, reliably, and responsibly. Our commitment to our planet also runs deep, which is why we became Asia’s first carbon-neutral 4PL firm.
Our 4PL Model
As a Fourth-Party Logistics (4PL) partner, we manage all your logistics providers as a single point of contact. We connect every layer of operations from post production and freight to warehousing and fulfillment, all the way to last-mile delivery and add-on services.
We’re always on the lookout for smart people who love a challenge
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Wayfindr Insights
The best thing about logistics? There’s no shortage of things to learn.
