Who We Help
Ambitious B2B, D2C & E-Commerce Brands Going Global
We Help Brands That Sell Great Products and Ship Them Globally Across 11 industries, from sports, health and beauty to FMCG, retail and beyond.
Sound Familiar?
You've got a freight forwarder in one country, a 3PL in another, and a spreadsheet held together by hope. Every new market means starting from scratch - vetting providers, negotiating contracts, praying they talk to each other.
The Problem
- Multiple providers across regions - none of them talking to each other
- Every new market means vetting providers and negotiating contracts from scratch
- Your 3PL defaults to its own network, even when it isn't the right fit
- Solutions are shaped around provider capabilities, not your business needs
The Wayfindr Way
- As a 4PL, we have no infrastructure to push - we select the best fit for your brand
- One seamless program, one relationship, one platform across all regions
- We design, build and run your entire supply chain end-to-end so you can focus on what actually grows your brand
- The right providers, the right routes, and the right strategy for wherever you're headed
Who do we help?
Jump to the section that matches your business:
E-Commerce & D2C
B2B & Commercial
Omnichannel
Find Your Fit
Jump to the section that matches your business:
E-Commerce & D2C
B2B & Commercial
Omnichannel
Logistics Solutions for Growing Brands
You started with a great product and a Shopify store. Now you're shipping thousands of orders a month, expanding into new markets, and the logistics complexity is growing faster than your revenue. You're juggling freight forwarders, 3PLs, and customs brokers - none of them talking to each other.
That's where we come in. Wayfindr manages your entire global logistics program - including IOR/MOR structuring, customs compliance, and cross-border complexity - so you can enter new markets with confidence and get back to what you do best: scaling and selling.
Health & Wellness Logistics
Compliant Global Shipping for Supplements & Vitamins
Shipping health supplements, vitamins, and wellness products across borders is one of the most compliance-heavy challenges in e-commerce logistics. Regulations differ by country – what’s an over-the-counter supplement in the US may require import licences in the UAE or specific labelling in Australia. A single compliance failure can mean customs holds, rejected shipments, or fines.
Wayfindr specialises in global logistics for health and wellness brands. We manage import classification, regulatory documentation, and last-mile delivery across APAC, the GCC, and North America – so your products arrive on time and on the right side of local law.
Whether you’re shipping protein powders, collagen supplements, CBD products, or medical-grade wellness devices, we build the logistics programme around your product and your markets – not the other way around.
Beauty & Cosmetics Logistics
End-to-End Fulfilment for Skincare, Makeup & Personal Care Brands
Beauty and cosmetics brands face a unique set of logistics challenges. Products are often fragile, temperature-sensitive, or subject to strict import regulations around ingredients – particularly for skincare, serums, and personal care items with active compounds. On top of that, beauty consumers expect fast delivery and flawless unboxing experiences. A crushed box or a delayed shipment isn’t just an operational failure – it’s a brand failure.
Wayfindr provides end-to-end logistics for beauty brands scaling across global markets. From DDP shipping that eliminates surprise duties for your customers, to compliant cross-border fulfilment for cosmetics entering the GCC or APAC – we handle the complexity so your brand experience stays intact.
We’ve built logistics programmes for beauty brands moving everything from high-volume skincare ranges to limited-edition drops, across markets where product registration, ingredient restrictions and import licensing can derail unprepared shippers.
Fashion & Apparel Logistics
Global Fulfilment for Clothing, Footwear & Accessories Brands
Fashion logistics is defined by speed, volume spikes, and complexity at scale. Seasonal drops, influencer-driven demand surges, size and SKU proliferation, and the need to serve customers across multiple regions simultaneously – all of it creates logistics pressure that generic 3PLs aren’t built to absorb.
Wayfindr designs and manages global logistics programmes for fashion and apparel brands – from boutique DTC labels to high-volume streetwear and footwear brands. We position inventory intelligently across markets, manage customs classification for textiles, and give you the flexibility to scale fulfilment up or down without being locked into fixed infrastructure.
Sports & Outdoors Logistics
Fast, Reliable Fulfilment for Sporting Goods & Equipment Brands
Sports and outdoor brands move at the pace of their customers – fast. Whether it’s seasonal inventory hitting warehouses ahead of peak, bulky equipment shipping internationally, or performance gear with strict temperature or handling requirements, logistics is a critical part of the product experience.
Wayfindr builds logistics programmes for sports and outdoor brands that need speed, reliability, and global reach. We manage everything from freight consolidation for large equipment to last-mile delivery for high-frequency D2C orders – giving brands one partner across multiple channels and markets.
Supply Chain Solutions for Brands Shipping at Scale
When you're coordinating sea freight, air freight, warehouses, and customs across multiple providers, things get fragmented fast. Wayfindr orchestrates your entire commercial supply chain - from purchase order to retailer distribution centre — through one global relationship and one IT platform.
Home & Lifestyle Logistics
Fulfilment for Furniture, Homeware & Lifestyle Brands
Home and lifestyle products present some of the most operationally demanding logistics challenges in e-commerce. Bulky items, fragile products, white-glove delivery expectations, and the growing consumer demand for same-week or same-day fulfilment – all of it creates complexity that requires a purpose-built logistics programme, not a generic warehouse solution.
Wayfindr manages end-to-end logistics for home and lifestyle brands – from furniture and homeware to candles, kitchenware, and décor. We coordinate ocean freight from manufacturing origins, handle customs clearance, manage regional warehousing, and orchestrate last-mile delivery that protects the product and the brand experience.
Hospitality Logistics
FF&E and Hotel Project Cargo Management
Hotel openings, property renovations, and large-scale FF&E (Furniture, Fixtures & Equipment) projects involve some of the most complex logistics coordination in commercial shipping. Multiple suppliers across different countries, tight construction timelines, site-specific delivery windows, and the need for white-glove installation handling – any single failure point can delay an entire opening.
Retail Logistics
Store Replenishment and Supply Chain Management for Retail Brands
Retail logistics demands precision. Whether you’re replenishing store networks across a region, coordinating seasonal rollouts to major retail chains, or managing vendor-managed inventory for a large retail partner, the margin for error is zero. A delayed pallet isn’t just a stock problem – it’s lost sales, penalties, and brand damage.
FMCG Logistics
High-Volume Supply Chain Management for Fast-Moving Consumer Goods
FMCG logistics is defined by volume, velocity, and zero tolerance for delay. Fast-moving consumer goods don’t wait – and neither do the retail partners, distributors, and consumers who depend on them. Managing a high-volume FMCG supply chain across multiple markets requires a partner who can absorb complexity without creating it.
Building Supplies Logistics
Heavy Materials and Construction Supply Chain Management
Building supplies and construction materials present unique logistics challenges – heavy weights, unusual dimensions, strict site delivery windows, and the need to coordinate across multiple suppliers and sub-contractors simultaneously. Standard freight solutions aren’t built for this. Wayfindr is.
Wholesale Distribution Logistics
Multi-Supplier Coordination and Pallet Distribution
Wholesale logistics requires a different kind of coordination – multiple suppliers, multiple SKUs, multiple buyers, and the expectation that every pallet arrives at the right place at the right time with the right documentation. Managing this across international markets adds layers of complexity that can quickly overwhelm in-house logistics teams.
Manufacturing Logistics
Inbound Materials and Outbound Finished Goods Supply Chain
Manufacturing logistics is a two-sided challenge – inbound raw materials that must arrive on schedule to keep production running, and outbound finished goods that need to reach customers, distributors, or retail partners on time and in full. Disruption on either side creates a cascade effect that manufacturing teams know too well.
D2C and B2B Supply Chain Management Under One Roof
You're selling direct to consumers online and shipping pallets to major retailers. You've got a great D2C partner, but they can't handle your commercial logistics. Finding someone who can do both well? Nearly impossible - until now.
Wayfindr is the only 4PL that manages your D2C fulfilment and B2B contract logistics under one roof. One team, one platform, one programme that scales with you.
Retail + Online
Omnichannel Logistics for Brands Selling Direct and Through Major Retailers
Managing two separate logistics programmes – one for your e-commerce customers, one for your retail partners – creates duplication, cost, and operational fragmentation. Inventory gets siloed. Fulfilment costs double. And when demand shifts from one channel to the other, you’re stuck.
Wayfindr unifies D2C and retail logistics into a single programme. We manage inventory positioning across your fulfilment network, coordinate B2B delivery to retail DCs with full compliance documentation, and run your D2C last-mile simultaneously – giving you one view of your supply chain and one relationship to manage it.
Wholesale + D2C
Logistics for Brands That Distribute and Sell Direct
Wholesale distributors and D2C e-commerce have different logistics requirements – but they share the same inventory. When your 3PL can only handle one model, you’re forced to choose between growth channels or manage multiple logistics partners. Neither works.
Wayfindr manages wholesale distribution and D2C fulfilment from a single unified logistics programme. We coordinate multi-location inventory, manage wholesale pallet delivery and D2C parcel fulfilment simultaneously, and give you the commercial intelligence to optimise across both channels.
Marketplace + B2B
Amazon and Commercial Account Logistics
Running an Amazon seller account alongside direct B2B commercial supply creates a compliance challenge that most logistics providers aren’t equipped to manage. FBA prep requirements, Amazon routing guidelines, EDI compliance for commercial accounts, and the need to keep both channels in stock – it’s a logistics balancing act.
Wayfindr manages Amazon marketplace logistics and B2B commercial fulfilment as a unified programme. We handle FBA preparation and inbound freight, manage B2B order fulfilment and vendor compliance, and give you a single logistics partner across both channels – with full visibility into inventory levels and order flow.
Built for Brands Selling Direct to Consumers
You started with a great e-commerce product and a Shopify store. Now you’re shipping thousands of orders a month, expanding into new markets, and the logistics complexity is growing faster than your revenue. You’re juggling freight forwarders, 3PLs, and customs brokers – none of them talking to each other. You’re drowning in questions you didn’t expect: Who’s the Importer of Record in Germany? How do you handle VAT compliance in the UK post-Brexit? Who takes on Merchant of Record risk when you start selling direct into the US? Who handles duties and taxes at the door so your customers aren’t hit with surprise charges?
That’s where we come in. Wayfindr manages your entire global logistics program – including IOR/MOR structuring, customs compliance, and cross-border complexity – so you can enter new markets with confidence and get back to what you do best: scaling and selling.
INDUSTRY VERTICALS
Health & Wellness
Supplements, vitamins and wellness products shipped compliantly across borders
Beauty & Cosmetics
From serums to skincare - handled with care, delivered on time
Fashion & Apparel
Seasonal drops, global demand, complex sizing - we've got it covered
Sports & Outdoors
Gear that moves as fast as your customers do
Home & Lifestyle
Bulky, fragile, or both - delivered without the drama
Built for Brands Moving Commercial Shipments at Scale
When you’re coordinating sea freight, air freight, warehouses, and customs across multiple providers, things get fragmented fast. Whether you’re shipping palletized inventory to major retailers like Tesco, Walmart, or Target, or managing ocean freight from Asia – full container loads (FCL) or shared container space (LCL) – you need one partner who can bring it all together.
Wayfindr orchestrates your entire commercial supply chain – coordinating sea freight, air freight, road transport, and warehousing from purchase order, factory floor to a retailer’s distribution center to final delivery – through one global relationship and one IT platform.
INDUSTRY VERTICALS
Hospitality
Hotel openings, renovations, and FF&E logistics - coordinated end-to-end.
Retail
Store replenishment and seasonal rollouts, delivered on schedule.
FMCG
High-volume, fast-moving products that can't afford delays.
Building Supplies
Heavy materials, tight timelines, job site delivery - handled
Wholesale
Multi-supplier coordination and pallet-level distribution, simplified
Manufacturing
Inbound materials, outbound finished goods - all under one system
Built for Brands That Do Both and Need It to Actually Work
You’re selling direct to consumers online and shipping pallets to major retailers. You’ve got a great D2C partner, but they can’t handle your commercial logistics. Or vice versa. Finding someone who can do both well? Nearly impossible – until now.
Wayfindr is the only 4PL that manages your D2C fulfillment and B2B contract logistics under one roof. One team, one platform, one program that scales with you.
USE CASES
Retail + Online
You sell through your own store and through major retailers like Tesco or Target
Wholesale + D2C
You distribute to resellers and run your own e-commerce operation
Marketplace + B2B
You're on Amazon but also supply commercial accounts directly
If you’re tired of stitching together two different logistics setups, let’s talk
Integrated Global 4PL Infrastructure & Multi-Region Supply Chain Management
Wayfindr provides physical infrastructure and localized expertise across four continents. We bridge the gap between manufacturing origins and consumer destinations with a vetted network of 300+ partners.
Wayfindr Insights
The best thing about logistics? There’s no shortage of things to learn.
What our customers say
Eugene Lee
VP Made to Measure Apparel
TAL Group
What I appreciate the most about Wayfindr is that they are not trying to sell you a pre-packaged solution and really dig into the details of your business and situation and try to find creative solutions that are truly customized and only fit your needs
Sesbastian Haapahovi
CEO & Founder
Takomo Golf
As a partner, Wayfindr has helped us in securing a carbon neutral experience for our customers which means for every single order we ship, it arrives completely carbon neutral. We are really excited to have a partner that cares about this and importantly, is educating and thought leading along the way.
Matt Banfield
Chief Operations Officer
Rascal & Friends
The team at Wayfindr have been excellent to work and partner with. Their expertise, honesty and execution have allowed us to operate much more efficiently and accurately across multiple markets and complex situations. Can highly recommend Wayfindr to anyone looking for a logistics partner. Thanks again to Nick & Chris for all your help and looking forward to continue working together.
Michelle Neale
Contractor
Independent Supply Chain
The Wayfindr team is amazing to work with. The service provided delivers the most optimal solution for standard and bespoke customer requirements. The level of service, dedication and responsiveness always exceeds expectations. I will always be working with Nick and Wayfindr team for all my supply chain projects.
Rowan Lennox
Supply Chain Manager
Deliveroo
I was fortunate to work with the directors and the wider Wayfindr team during my time at Deliveroo. Throughout our time working together, Wayfindr felt like an extension of the internal Supply Chain Team. They were always there to problem solve and find the right solution at the right time - no problem was too big or too last minute for us to solve together. Nick, Chris and the wider Wayfindr team would always be be my first part of call for any supply chain needs in the future.
Jeffrey Leong
Zixag
As a small retail business, our customer service is paramount to success. An important part of that service is fast and affordable shipping. Wayfindr delivers above and beyond for us with an easy and cost-effective, all-in-one e-fulfilment solution. This allows us to deliver our customers a positive shopping experience. There is also room for scalability which CBIP will no doubt be able to handle as our business grows.
Trusted by Growing Brands Worldwide
Here’s what you get when you partner with us.
Our customers
Ready to Simplify Your Logistics?
Tell us where you're headed - we'll design a logistics program that gets you there.
What happens now?
We’re here to make things simpler for you – we won’t spam your inbox or blow up your phone. When you enter your information:
- (Within 24 hours)
A member of the Wayfindr team will read your request and schedule a meeting by email. A more in-depth form will be attached to the email. - We will ask you about your needs and specific logistics requirements.
- We will take your information and put together a plan designed for your business.
