Case Study
How Blueprint Scaled Fast Across APAC with Wayfindr
How Blueprint Scaled Fast Across APAC with Wayfindr
“WayFindr helped us open our Asia warehouse and helped us design fast, efficient shipping services to our customers in different countries. Their team has been flexible, proactive, and communication has been easy. Excellent logistics partner”
Industry
Country of Origin
Manufacturing Location
Product Purchased
Background
Blueprint Bryan Johnson is a leading global longevity company, best known for its longevity protocol that includes supplements, clean foods, haircare, and skincare products. Blueprint’s core business is DTC e-commerce, selling directly through its own site.
After huge success in the U.S., the brand started seeing serious demand from Asia-Pacific. Blueprint wanted to provide an exceptional customer experience to its Asia-Pacific customers, but to do this it needed to improve delivery times to its customers and increase the channels where its products were available.
This meant their logistics for Asia Pacific had to level up—fast.
Problem
Shipping directly from the U.S. to Asia worked… until it didn’t. Delivery times were long, shipping costs were high, and customs delays were becoming a real headache. On top of that, food import regulations—especially in China—made compliance complex and risky.
Blueprint wanted to scale across APAC without managing multiple logistics providers, or getting stuck in regulatory limbo.
Solution
That’s where Wayfindr stepped in.
As Blueprint’s 4PL partner, we designed a flexible APAC logistics setup that could grow with the brand. Products move from manufacturing sites in the U.S., New Zealand, and South Korea into Asia, with Hong Kong acting as the regional hub. From there, we manage warehousing, inventory, and distribution across China, Hong Kong, Singapore, Japan, Australia, and beyond.
We also handle the tough stuff—customs, food import compliance, and Importer of Record requirements. As Blueprint expands onto platforms like Tmall, WeChat, TikTok, and Xiaohongshu, we adapt the logistics behind the scenes to keep things moving smoothly.
Outcome
The impact was immediate. Delivery times dropped from weeks to days in many APAC lanes. Shipping and operational costs came down thanks to regional inventory and smarter routing. Customs clearance became faster and far more predictable—even in China.
Most importantly, Blueprint scaled across APAC without massive upfront investment or operational chaos. With Wayfindr managing the complexity, the brand stays focused on what it does best: building products that help people live longer and better.
They found a way
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