Regions > APAC
Your 4PL Logistics Partner Across Asia-Pacific
Wayfindr is headquartered in Hong Kong and operates across APAC’s major manufacturing hubs, logistics corridors, and consumer markets. We orchestrate your logistics end-to-end – so you’re not juggling six providers across four time zones
Factory → Warehouse → Customer. The Full Journey.
Wayfindr manages your complete APAC logistics program - from coordinating production at your factory, to storing inventory in regional warehouses, to delivering orders to your customers or retail partners. B2B commercial shipments and D2C consumer orders, all under one roof.
Factory
Origin coordination, quality inspection, export documentation, international freight
Warehouse
Inventory storage, B2B contract logistics, D2C pick-pack-ship fulfillment
Customer
Last-mile delivery to consumers, pallet delivery to retailers, returns management
Explore Our APAC Network
Three Market Types. Eight Countries. One Logistics Partner.
Manufacturing Hubs
Vietnam
The leading China+1 manufacturing destination. We coordinate factory pickups, quality inspection, and export logistics from Ho Chi Minh City, Danang and Hanoi.
Transition from "China+1" to a high-performance Vietnam hub. We don't just move freight; we provide the Vietnam manufacturing logistics infrastructure and logistics solution design you need to scale.
Our integrated ecosystem covers everything from bonded warehousing for duty deferral and cash-flow optimization to 3PL fulfillment, cross-border shipping, and end-to-end freight movement. From factory-floor quality inspections to seamless export coordination out of Ho Chi Minh Port and Hai Phong port, our local HCMC team acts as your digital control tower.
Zero boots on the ground required - 100% visibility via the Bundle platform.
China
Still the world's factory floor - and still unmatched for scale, speed, and specialization. We coordinate sourcing, factory quality control, and global shipping from China's major manufacturing regions.
China's manufacturing isn't one place - it's hyper-specialized clusters. Electronics in Shenzhen. Furniture in Foshan. Textiles in Zhejiang. The trick isn't finding a supplier - it's orchestrating logistics across multiple cities and ports without losing your mind.
Our integrated ecosystem covers factory inspections, origin coordination, export documentation, and freight forwarding via Shanghai, Shenzhen (Yantian), Ningbo, or Guangzhou - four of the world's busiest ports, all within our network.
Zero factory visits required - 100% visibility via the Bundle platform.
Taiwan
The world runs on Taiwanese chips - and getting them out safely is a logistics discipline of its own. We support semiconductor, electronics, and precision engineering supply chains with specialized handling and compliance expertise.
Taiwan produces over 60% of the world's semiconductors. The hubs in Hsinchu and Kaohsiung are ground zero for global tech - and the logistics requirements are just as advanced.
Our Taiwan coverage includes origin coordination, export compliance (ITAR, EAR), specialized freight forwarding for high-value shipments, and customs clearance for sensitive technology. Air freight via Taoyuan, ocean via Kaohsiung and Keelung.
Bundle gives you real-time visibility from fab to final destination - no black boxes.
Thailand
Thailand isn't just a China+1 option anymore - it's becoming the Southeast Asian hub for automotive, electronics, and next-gen industries. The Eastern Economic Corridor (EEC) is attracting billions in investment, and we're already there.
The EEC - spanning Chonburi, Rayong, and Chachoengsao - has drawn over $56 billion in investment. BYD, Toyota, and a growing roster of EV manufacturers are building here. Infrastructure upgrades (high-speed rail, Laem Chabang port expansion) are accelerating.
We help brands establish Thailand production alongside Vietnam and China - coordinating factory logistics, navigating Thai customs and BOI incentives, and connecting you to ASEAN distribution networks.
Track every shipment via Bundle - and let us handle the complexity.
Logistics Hubs
Hong Kong
Wayfindr's global headquarters. Hong Kong is the nerve center of Asia-Pacific trade - a free port connecting Asian manufacturing to markets worldwide. We coordinate regional supply chains, manage global transshipments, and run distribution operations from here.
As a free port, goods move through Hong Kong without customs duties - a major advantage for high-value shipments like electronics and semiconductors. Over 500 shipping routes connect to 700+ ports across North America, Europe, UK, Australia, and beyond. Hong Kong International Airport remains one of the world's busiest cargo hubs.
Our integrated ecosystem covers freight forwarding, customs clearance, transshipment coordination, and warehousing - with multi-modal connectivity to South China's manufacturing heartland just 40 minutes from the border.
Track every shipment via Bundle - from factory floor to final destination, anywhere in the world.
Singapore
The world's redistribution hub. Singapore sits at the crossroads of major global shipping lanes - connecting Asian manufacturing to ASEAN, North America, Europe, UK, Australia, and New Zealand.
PSA port handles 40M+ TEUs annually, ranking among the world's busiest. Changi Airport is a top-tier cargo hub with direct routes to every major market. Customs clearance takes under an hour via TradeNet - and 65 free trade agreements mean preferential access worldwide.
We use Singapore as a regional coordination hub for brands expanding across Southeast Asia, or as a global transshipment point for westbound freight. Strategic warehousing, cross-border fulfillment, and distribution services available.
Bundle gives you real-time visibility whether you're shipping to Jakarta or New Jersey.
Consumer Markets
China (Domestic)
The world's largest ecommerce market - and one of the trickiest to crack. Beyond manufacturing, we help international brands sell into China with domestic warehousing, fulfillment, and last-mile delivery.
China's cross-border ecommerce market exceeds $58 billion, with platforms like Tmall Global, JD Worldwide, and Douyin dominating. Success requires bonded warehouse positioning in free trade zones, platform integrations, and navigating constantly evolving compliance requirements.
Our integrated ecosystem covers import customs clearance, bonded warehousing, domestic fulfillment, and last-mile delivery - plus guidance on platform selection, cross-border regulations, and landed cost optimization.
Track inventory and orders via Bundle - whether you're shipping from a bonded warehouse in Shanghai or fulfilling direct from overseas.
Australia
A $50B+ ecommerce market with customers who expect fast, reliable delivery. We help international brands enter and scale in Australia with end-to-end logistics - from import customs clearance to last-mile fulfillment.
Australian consumers are sophisticated online shoppers, and competition is fierce. GST compliance, biosecurity regulations, and the sheer geography of the country create complexity that trips up unprepared brands.
Our integrated ecosystem covers import freight forwarding, customs clearance, GST compliance, warehousing across major cities (Sydney, Melbourne, Brisbane, Perth), and D2C fulfillment. B2B retail distribution and consumer fulfillment from shared inventory - one program, one partner.
New Zealand
Trans-Tasman logistics made simple. We manage import clearance, local warehousing, and fulfillment for brands entering New Zealand - or coordinate with your Australia operations for efficient ANZ coverage.
New Zealand's ecommerce market is growing fast, with a streamlined Trade Single Window clearing 93% of containers before arrival. The Closer Economic Relations agreement with Australia removes most tariffs, making coordinated ANZ fulfillment a smart play.
Our integrated ecosystem covers import customs clearance, warehousing in Auckland, Wellington, and Christchurch, D2C fulfillment, and trans-Tasman coordination. Run both markets from shared inventory - or use NZ-specific stock for local speed.
Your APAC Team
Emma Newman
Head of APAC
Hong Kong
Emma is a global e-commerce and cross-border logistics strategist with 12+ years of experience helping brands expand into new markets sustainably and successfully. She’s worked with hundreds of brands across 180+ countries, delivering growth through smart partnerships, adaptable supply chain design, and a strong commercial mindset. Known for blending strategy with execution, Emma helps Wayfindr partners future-proof their logistics as they scale internationally.
Zoe Nguyen
Vietnam Team Lead
Ho Chi Minh City
Zoe Nguyen is the Vietnam Market Lead at Wayfindr, helping global e-commerce and DTC brands set up, scale, and optimize manufacturing and logistics operations in Vietnam. Based in Ho Chi Minh City, she supports brands across factory sourcing, manufacturing coordination, fulfillment, and cross-border delivery – connecting on-the-ground execution with Wayfindr’s global 4PL platform to make Vietnam a reliable, scalable alternative manufacturing hub beyond China.
Our Regional Headquarters
Hong Kong Headquarters
5-13 Ground Floor, New St, Sai Ying Pun,
Hong Kong
Vietnam Office
Huỳnh Khương Ninh/26 Ward, Street, Quận 1, Thành phố Hồ Chí Minh 700000
Australia Office
Unit 5, 1801 Botany Rd, Banksmeadow NSW 2019, Australia
Work With All These Providers
Wayfindr Insights
The best thing about logistics? There’s no shortage of things to learn.
How it works
Wayfindr Go brings all your logistics together under one roof. We’ll provide you with a global network of vetted logistics providers and manage them for you. You’ll have full control over your shipments and orders through our global logistics platform, Bundle.
APAC Logistics Questions
What is a 4PL?
A 4PL manages your entire supply chain by coordinating multiple 3PLs, freight forwarders, and service providers. One partner instead of many.
Which APAC countries do you cover?
Manufacturing (Vietnam, China, Taiwan, Thailand), logistics hubs (Hong Kong, Singapore), and consumer markets (Australia, New Zealand).
What's the China+1 strategy?
Diversifying manufacturing outside China. Vietnam is the top choice – we’ve been there since 2015.
Do you handle both B2B and D2C?
Yes. Commercial B2B shipments and D2C consumer fulfillment, both managed under one integrated program.
Let's Talk APAC Logistics
Tell us where you're going. We'll figure out the logistics.
What happens now?
We’re here to make things simpler for you – we won’t spam your inbox or blow up your phone. When you enter your information:
-
(Within 24 hours)
A member of the Wayfindr team will read your request and schedule a meeting by email. A more in-depth form will be attached to the email. - We will ask you about your needs and specific logistics requirements.
- We will take your information and put together a plan designed for your business.
