Wayfindr Lift
Moving Commercial Shipments, Effortlessly
Wayfindr’s commercial logistics covers your B2B freight, customs, warehousing, and delivery. We use our proven 4PL model to ensure every shipment arrives on time.
Managing Your Commercial Supply Chain Shouldn't Be This Complex
To make things trickier, some providers absolutely nail one type of delivery or logistics category, but fall short when it comes to others. That mismatch adds even more friction to your day-to-day.
Let’s be honest – your B2B commercial supply chain has a lot of moving parts. One partner handles origin, another manages freight forwarding, someone else takes care of customs, and multiple contract logistics warehouses sit in between. With so many players involved, keeping everything running smoothly can feel nearly impossible.
And if you’re juggling both retail/commercial and DTC operations, finding partners who can handle both sides well? That’s a whole other challenge. Most brands either have a great consumer partner but struggle with contract logistics, or the other way around.
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Unified Logistics Management
Juggling D2C and commercial shipments? We can manage both through our centralized logistics platform, Bundle.
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A Network Built for Flexibility
Wayfindr's 4PL model gives you full flexibility by using our global network to source and manage the right logistics partners for your brand.
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Global Operations & Technology
Use our platform, Bundle, to get a holistic view of your bulk shipments as they move around the world.
What's included
Origin Co-ordination & Ocean Freight
- Full factory, post-production origin coordination for your commercial shipments
- Full Container Load (FCL) or Less Than Container Load (LCL) options
- Access to 30+ ocean forwarding options optimized for commercial shipments
- Large-scale shipment monitoring via Bundle, your very own control tower
Origin Co-ordination & Air Freight
- Fast-track shipping with global air freight coverage ex all major origin markets
- Routing and pricing optimization for your high-volume delivery timeline
- Large freight chartering & consolidation; go airport-to-airport or door-to-door
- Oversized & project cargo handling for hotel openings and renovations
Origin & Destination Customs Clearance
- Benefit from our global network of licensed customs brokers specialized in commercial shipping
- Navigate international tariff changes for large-volume imports
- Calculate tariffs and duties in advance for container and pallet-level shipments
- Store and view all cross-border documentation for large orders in Bundle
- Get access to quality advice on HS Code assessment for diverse product categories
Contract Warehousing & Distribution
- Access our global network of contract logistics warehousing services
- Handle pallet in/pallet out and carton in/carton out operations
- Custom pick and pack design for specific project requirements (hotel room configurations)
- Forecast and replenish for large-scale inventory management
Final Mile Contract Delivery
- Pallet-level and truckload delivery services to business locations
- Mass delivery scheduling and delivery location coordination
PO Management & Project Coordination
- Receive inventory and purchase orders from multiple suppliers
- Centrally coordinate all procurement activities across suppliers
- Manage projects for hotel openings, renovations, and new builds
- Coordinate timelines with construction and operational schedules
Bundle Technology Platform
- Real-time visibility from PO to delivery for all shipments
- Warehouse and inventory tracking for large-scale operations
- Freight visibility showing exactly where shipments are
- Comprehensive analytics and reporting for commercial logistics operations
Sustainability Support
- Get reliable ESG data on all your contract logistics providers
- Trust expert advice on minimising supply-chain emissions for large-scale operations
- Calculate your brand's carbon impact across all bulk shipping activities
How it works
Wayfindr Lift brings all your logistics together under one roof. We design & orchestrate your logistics using our global provider network, adjusting or adding seamlessly when your needs change. Plus, you get full control over shipments and orders through our global logistics platform, Bundle. Simple, streamlined, & flexible to boot.
Categories Served
Wayfindr's contract logistics program is built for brands that move at scale. Whether you're shipping pallets, containers, or customer orders, we unify your B2B and D2C logistics under one adaptable 4PL system - from factory to warehouse to final destination.
Hotel & Hospitality Industry
Hospitality runs on precision and scale - and that's where we shine. We're offering a commercial logistics model made for hotels and hospitality, where we can truly move the needle (and maybe a few luggage carts along the way).
Perfect for Hotel Chains Expanding Into New Countries.
Current Hotel Industry Challenge
Here's what's happening today: hotel groups rely on procurement agencies to source everything they need - furniture, fixtures, amenities, you name it - mostly from China. Those agencies then juggle dozens of suppliers, trying to coordinate deliveries to multiple 3PL warehouses… often tracked on nothing more than a few Excel sheets.
The result? Freight arrives at different times, visibility is minimal, and hotel owners are left in the dark, relying on whatever limited updates they can get from a basic Gantt chart. It's messy, slow, and far from transparent.
Global Standardization
- Build global contract logistics offerings that operate consistently from market to market
- Use integrated tech to ensure the same standards exist across all locations
Project Management & Data
- Get the comprehensive data and project management tools you need for hotel openings and refurbishments
- Manage the entire process, from China to the warehouse to hotel delivery
Advanced Technology for Hotels Operators
- Implement crucial tech for managing new openings and renovations
- Design pick and pack specifically for how hotels work
- Use our tech to plan layouts for each hotel room
- Send room designs to the warehouse & get each item delivered swiftly
Complete Visibility
- Get real-time updates on your orders & where they are
- Track freight on land & by sea
- Know what warehouse inventory is in and when it will be delivered to the site
- See the format of pick and pack for each site
- Access all analytics and end-to-end visibility
Retail
Retail moves fast - and we help you move faster
We handle your shipments from factory to distribution centers, retail stores, and even directly to customers. Our 4PL model unifies B2B replenishment and D2C fulfillment, giving retail brands a single, scalable logistics solution.
- Omnichannel brands managing both store and online sales
- Store openings and visual merchandising projects
- Seasonal or promotional rollouts
- Multi-region inventory forecasting and replenishment
Wholesale
Big orders, multiple suppliers, tight timelines - we make it look easy
Wayfindr’s wholesale logistics program is built for brands that move volume. We connect your global supply chain – from factory production to regional warehouses and bulk distribution centers – all through one unified 4PL network.
With Wayfindr Lift, you’re never tied to one provider or region. Our managed network lets us coordinate the ideal mix of forwarders, warehouses, and distributors to keep your wholesale operations running smoothly. And with Bundle, you get full visibility into every PO, pallet, and container across your network.
Perfect For:
- Global wholesale brands with multi-region distribution
- Supplier coordination and purchase order management
- Full-container and less-than-container shipments
- Pallet-level warehousing and replenishment
- Retailer and distributor delivery scheduling
- Integrated B2B and D2C logistics operations
FMCG
Fast-moving products need fast-moving logistics.
FMCG brands live and die by speed, scale, and shelf space - and that's where Wayfindr comes in.
We keep your supply chain running smoothly from factory production lines to regional warehouses, distributors, and retail partners - all while giving you one clear view of it all inside Bundle, our logistics control tower.
With our 4PL model, you get more than just freight and warehousing. You get a managed network that adapts to your brand's changing needs - whether that's scaling capacity during a seasonal surge, switching suppliers mid-project, or adding D2C fulfilment alongside your B2B operations.
We handle the heavy coordination so you can focus on keeping products on shelves and customers happy.
Perfect For:
- High-volume consumer brands shipping across multiple regions
- Cross-border distribution and replenishment
- Coordinating production runs and factory pickups
- Multi-channel (B2B + D2C) fulfilment and returns
- End-to-end visibility on inventory, freight, and sustainability metrics
Building Supplies
Big, heavy, and always on a deadline - we've got it covered.
Whether you're shipping bulk materials, fixtures, or equipment across regions, Wayfindr helps you keep every project moving smoothly.
Our 4PL network manages the entire journey - from coordinating factory pickups and ocean freight to warehousing and final delivery direct to your distributors or job sites. We find the right mix of partners for each shipment, so nothing gets stuck waiting for the next truck or vessel.
And because everything runs through Bundle, you'll always know where your materials are, what's cleared customs, and what's arriving next - no spreadsheets, no guesswork.
Perfect For:
- Construction and renovation projects needing just-in-time delivery
- Bulk shipments of building materials, equipment, and supplies
- Pallet and truckload deliveries to multiple job sites
- Coordinating global suppliers and project timelines
Manufacturing
Production doesn't wait - and neither should your logistics.
Wayfindr helps manufacturers move goods seamlessly between suppliers, factories, warehouses, and distribution centers, all through one connected 4PL network.
We coordinate everything from raw material pickups and containerized freight to finished goods storage and outbound distribution. Whether you're managing multiple production sites or shipping globally, we make sure your supply chain runs like clockwork.
With Bundle, you get full visibility from purchase order to delivery - so you always know what's in transit, what's cleared customs, and what's ready to ship. That means fewer surprises, faster lead times, and logistics that scale with your production goals.
Perfect For:
- Multi-site manufacturers shipping regionally or globally
- Coordinating inbound materials and outbound finished goods
- Managing suppliers and freight forwarders under one system
- Tracking production timelines and inventory levels in real time
Categories Served
Wayfindr's contract logistics program is built for brands that move at scale. Whether you're shipping pallets, containers, or customer orders, we unify your B2B and D2C logistics under one adaptable 4PL system - from factory to warehouse to final destination.
Hotel & Hospitality Industry
Hospitality runs on precision and scale - and that's where we shine. We're offering a commercial logistics model made for hotels and hospitality, where we can truly move the needle (and maybe a few luggage carts along the way).
Perfect for Hotel Chains Expanding Into New Countries.
Current Hotel Industry Challenge
Here's what's happening today: hotel groups rely on procurement agencies to source everything they need - furniture, fixtures, amenities, you name it - mostly from China. Those agencies then juggle dozens of suppliers, trying to coordinate deliveries to multiple 3PL warehouses… often tracked on nothing more than a few Excel sheets.
The result? Freight arrives at different times, visibility is minimal, and hotel owners are left in the dark, relying on whatever limited updates they can get from a basic Gantt chart. It's messy, slow, and far from transparent.
Global Standardization
- Build global contract logistics offerings that operate consistently from market to market
- Use integrated tech to ensure the same standards exist across all locations
Project Management & Data
- Get the comprehensive data and project management tools you need for hotel openings and refurbishments
- Manage the entire process, from China to the warehouse to hotel delivery
Advanced Technology for Hotels Operators
- Implement crucial tech for managing new openings and renovations
- Design pick and pack specifically for how hotels work
- Use our tech to plan layouts for each hotel room
- Send room designs to the warehouse & get each item delivered swiftly
Complete Visibility
- Get real-time updates on your orders & where they are
- Track freight on land & by sea
- Know what warehouse inventory is in and when it will be delivered to the site
- See the format of pick and pack for each site
- Access all analytics and end-to-end visibility
Retail
Retail moves fast - and we help you move faster.
We manage your shipments from the factory to regional distribution centers, retail stores, and even directly to customers. Our 4PL model bridges B2B replenishment and D2C fulfillment, giving retail brands one connected logistics program that scales effortlessly.
Perfect For:
- Omnichannel retail brands managing both store and online sales
- Seasonal or promotional rollouts
- Store openings and visual merchandising projects
- Inventory forecasting and replenishment across multiple regions
Wholesale
Big orders, multiple suppliers, tight timelines - we make it look easy.
Wayfindr's wholesale logistics program is built for brands that move volume. We connect your global supply chain - from factory production runs to regional warehouses, and from bulk distribution centers to retail partners - all through one unified 4PL network.
With Wayfindr Lift, you're not tied to a single provider or region. Our managed network lets us orchestrate the right mix of freight forwarders, warehousing partners, and local distributors to keep your wholesale supply chain flowing smoothly. And with Bundle, you get total visibility over every purchase order, pallet, and container as it moves through your network.
Perfect For:
- Global wholesale brands with multi-region distribution
- Supplier coordination and purchase order management
- Full-container and less-than-container shipments
- Pallet-level warehousing and replenishment
- Retailer and distributor delivery scheduling
- Integrated B2B and D2C logistics operations
FMCG
Fast-moving products need fast-moving logistics.
FMCG brands live and die by speed, scale, and shelf space - and that's where Wayfindr comes in.
We keep your supply chain running smoothly from factory production lines to regional warehouses, distributors, and retail partners - all while giving you one clear view of it all inside Bundle, our logistics control tower.
With our 4PL model, you get more than just freight and warehousing. You get a managed network that adapts to your brand's changing needs - whether that's scaling capacity during a seasonal surge, switching suppliers mid-project, or adding D2C fulfilment alongside your B2B operations.
We handle the heavy coordination so you can focus on keeping products on shelves and customers happy.
Perfect For:
- High-volume consumer brands shipping across multiple regions
- Cross-border distribution and replenishment
- Coordinating production runs and factory pickups
- Multi-channel (B2B + D2C) fulfilment and returns
- End-to-end visibility on inventory, freight, and sustainability metrics
Building Supplies
Big, heavy, and always on a deadline - we've got it covered.
Whether you're shipping bulk materials, fixtures, or equipment across regions, Wayfindr helps you keep every project moving smoothly.
Our 4PL network manages the entire journey - from coordinating factory pickups and ocean freight to warehousing and final delivery direct to your distributors or job sites. We find the right mix of partners for each shipment, so nothing gets stuck waiting for the next truck or vessel.
And because everything runs through Bundle, you'll always know where your materials are, what's cleared customs, and what's arriving next - no spreadsheets, no guesswork.
Perfect For:
- Construction and renovation projects needing just-in-time delivery
- Bulk shipments of building materials, equipment, and supplies
- Pallet and truckload deliveries to multiple job sites
- Coordinating global suppliers and project timelines
Manufacturing
Production doesn't wait - and neither should your logistics.
Wayfindr helps manufacturers move goods seamlessly between suppliers, factories, warehouses, and distribution centers, all through one connected 4PL network.
We coordinate everything from raw material pickups and containerized freight to finished goods storage and outbound distribution. Whether you're managing multiple production sites or shipping globally, we make sure your supply chain runs like clockwork.
With Bundle, you get full visibility from purchase order to delivery - so you always know what's in transit, what's cleared customs, and what's ready to ship. That means fewer surprises, faster lead times, and logistics that scale with your production goals.
Perfect For:
- Multi-site manufacturers shipping regionally or globally
- Coordinating inbound materials and outbound finished goods
- Managing suppliers and freight forwarders under one system
- Tracking production timelines and inventory levels in real time
Integrate all these services
What our customers say
Eugene Lee
VP Made to Measure Apparel
TAL Group
What I appreciate the most about Wayfindr is that they are not trying to sell you a pre-packaged solution and really dig into the details of your business and situation and try to find creative solutions that are truly customized and only fit your needs
Sesbastian Haapahovi
CEO & Founder
Takomo Golf
As a partner, Wayfindr has helped us in securing a carbon neutral experience for our customers which means for every single order we ship, it arrives completely carbon neutral. We are really excited to have a partner that cares about this and importantly, is educating and thought leading along the way.
Matt Banfield
Chief Operations Officer
Rascal & Friends
The team at Wayfindr have been excellent to work and partner with. Their expertise, honesty and execution have allowed us to operate much more efficiently and accurately across multiple markets and complex situations. Can highly recommend Wayfindr to anyone looking for a logistics partner. Thanks again to Nick & Chris for all your help and looking forward to continue working together.
Michelle Neale
Contractor
Independent Supply Chain
The Wayfindr team is amazing to work with. The service provided delivers the most optimal solution for standard and bespoke customer requirements. The level of service, dedication and responsiveness always exceeds expectations. I will always be working with Nick and Wayfindr team for all my supply chain projects.
Rowan Lennox
Supply Chain Manager
Deliveroo
I was fortunate to work with the directors and the wider Wayfindr team during my time at Deliveroo. Throughout our time working together, Wayfindr felt like an extension of the internal Supply Chain Team. They were always there to problem solve and find the right solution at the right time - no problem was too big or too last minute for us to solve together. Nick, Chris and the wider Wayfindr team would always be be my first part of call for any supply chain needs in the future.
Jeffrey Leong
Zixag
As a small retail business, our customer service is paramount to success. An important part of that service is fast and affordable shipping. Wayfindr delivers above and beyond for us with an easy and cost-effective, all-in-one e-fulfilment solution. This allows us to deliver our customers a positive shopping experience. There is also room for scalability which CBIP will no doubt be able to handle as our business grows.
One platform for all your logistics
Drive your entire operation from one control panel with Bundle, our in-house Global Logistics Platform. Included as standard with Wayfindr Go.
Manage Orders
Track Shipments
Track Inventory
Access Analytics & Reporting
Integrate Vendors
Track Invoices
Manage Orders
Connect multiple brands and stores in one place and get real-time updates on fulfillment and delivery.
Track Shipments
Connect multiple brands and stores in one place and get real-time updates on fulfillment and delivery.
Track Inventory
Connect multiple brands and stores in one place and get real-time updates on fulfillment and delivery.
Access Analytics & Reporting
Connect multiple brands and stores in one place and get real-time updates on fulfillment and delivery.
Integrate Vendors
Connect multiple brands and stores in one place and get real-time updates on fulfillment and delivery.
Track Invoices
Connect multiple brands and stores in one place and get real-time updates on fulfillment and delivery.
You need a partner. We're here to help.
What happens now?
We’re here to make things simpler for you – we won’t spam your inbox or blow up your phone. When you enter your information:
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(Within 24 hours)
A member of the Wayfindr team will read your request and schedule a meeting by email. A more in-depth form will be attached to the email. - We will ask you about your needs and specific logistics requirements.
- We will take your information and put together a plan designed for your business.
They found a way
Ohdoki
Lotus Wheel
Deliveroo APAC
They found a way
Ohdoki
Lotus Wheel
Deliveroo APAC
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Meet the team
Wayfindr is a solution-focused, tech-led team of logistics professionals on a
mission to move the world responsibly.
Nick Bartlett
Co-Founder & Director
Nick co-founded Wayfindr to help brands design and build market-leading carbon-neutral D2C logistics. As Director, he brings 15+ years of experience across logistics, marketing, supply chain and retail from Asia Pacific to the world.
Chris Crutchley
Co-Founder & Director
Chris co-founded Wayfindr to bring financial and operational rigor to fast-scaling e-commerce logistics. As Director, he draws on 10+ years of experience in corporate finance and cross-border operations across the Asia Pacific region—helping build the systems behind Wayfindr’s global, carbon-neutral 4PL model.
Emma Newman
APAC Sales Director
Emma has 12+ years of experience across sales, supply chain management, strategy and technology. As APAC Sales Director at Wayfindr, she helps e-commerce brands expand globally and responsibly through sustainable logistics programs.
Collin Moolhuizen
General Manager
Collin helps deliver effective, adaptable & carbon-neutral logistics solutions for e-commerce brands seeking to open up new markets globally
Jofe-Ann Nacario
Head of Customer Transition & Customer Success
Jofe-Ann helps e-commerce brands become great at global logistics. She brings 10+ years of experience in logistics and supply chain management, project and risk management, and e-commerce operations.
As Seen On
As Seen On
Wayfindr Insights
The best thing about logistics? There’s no shortage of things to learn.