Case Study
How Takomo Golf Increased Monthly Orders by More Than 3,200% Without Building a Logistics Team
Industry
Origin
Product
Partner Since
Market Served
Service
Takomo is a Finnish direct-to-consumer golf brand with a mission as straightforward as a well-struck iron: make golf more accessible to everyone. Founded in Helsinki at the height of COVID in 2020, the brand teed off into a market that was simultaneously discovering golf and looking for alternatives to the legacy equipment brands that had dominated retail for decades.
The product range centres on irons and club sets manufactured to professional specifications, competing on quality with brands selling at significantly higher price points. Takomo’s DTC model cuts out the retail margin, passes the savings to the customer, and builds the brand relationship directly through its own channels.
What started as a niche proposition for value-conscious golfers became, remarkably quickly, a global brand. In its first years, Takomo grew by over 1,000 percent year on year, with customers across North America, Europe, and beyond. When we started working together in 2023, the brand was shipping a few hundred orders a month from a single warehouse. It now ships thousands a month from three warehouses. Growth like that is a gift to a founder and a stress test for everything behind the checkout button.
The Problem
Takomo's customers were buying from various markets. The setup behind them was built for one place.
Communication landed in the rough
Their previous logistics setup ran on a response model that wasn't built for the pace of a fast-scaling DTC brand. Slow answers, no proactive updates on order status, and difficulty getting clarity when something went wrong meant Takomo's customer service team was constantly firefighting. For a brand built on direct customer relationships, every logistics failure was a brand failure
Processing was slow play
In ecommerce, the window between a customer placing an order and expecting it to ship is measured in hours, not days. Slow processing at the fulfilment level created backlogs, delayed shipments, and eroded the customer experience Takomo was working hard to build
Golf clubs don't travel light
They're long, they're heavy, and a shaft that bends in transit is a return, and shipping a full iron set from Hong Kong to a customer in Texas is neither cheap nor simple. Getting the packing right, the carrier right, and the cost per shipment under control takes expertise most generic setups don't have
Every hole was being played with one club
Manufacturing sat in China, exposing Takomo to tariff risk and capacity constraints. Fulfilment sat in Hong Kong, which meant every US and European customer was waiting on an international parcel. As the order count climbed, both became a ceiling on growth. Takomo needed a partner who could think about the supply chain at a strategic level, review pricing continuously, get involved at the factory level when needed, and build a logistics operation that could scale as fast as the brand did
The Solution
Takomo opted for Wayfindr Go, with a clear order of play: Fix the fundamentals first, then build the operation that could take the brand global.
One warehouse became three
We designed a customised pick-and-pack process for golf equipment, including how iron sets are packed and consolidated so a customer receives one box rather than several parcels. We also introduced structured returns handling. Then we built out the network. Hong Kong went live in June 2023, the US followed in Q2 2024, and Europe in Q3 2024. Three fulfilment centres in 16 months, so orders in Takomo's two biggest markets now ship domestically, with delivery averaging three to four days from dispatch
One swing doesn't fit all
Rather than forcing everything through a single pipeline, Takomo's orders run in two streams. Standard stock ships from the local fulfilment centre closest to the customer. Custom builds and time-sensitive orders are assembled and quality-checked in Asia and go direct to the customer under a B2B2C model, skipping the storage and inbound handling a warehouse stop would add. Two years in, the direct stream produces high order accuracy, low damage rates, and fast delivery, and Takomo's team never has to decide which route an order takes
Teeing off in Vietnam
Takomo wanted to diversify production and reduce tariff exposure. We led the supplier qualification process in Vietnam, handled introductions and communication in the local language, and made sure prospective partners met Takomo's quality and compliance standards. The result was a secured partnership with a major OEM manufacturer, and around 10% in tariff savings on production that moved from China to Vietnam
Adding a new player
In 2025, Takomo wanted to add golf bags to the range and needed a factory to make them. We sourced and vetted a golf bag manufacturer in Vietnam, visited the site with Takomo in June, and the first orders for Europe and the US were placed that year. A product line that didn't exist twelve months earlier now ships through the same network as the irons. That is the difference between a partner that moves boxes and one that helps decide what goes in them.
The Outcome
Three years in, Takomo is thirty times bigger
And the logistics behind it has never once asked the brand to slow down
From a few hundred orders a month to thousands.
Takomo's volume through Wayfindr has grown more than thirtyfold since 2023 and is still roughly doubling year on year, with the same partner, the same platform, and the same point of contact throughout.
Service held while volume climbed.
Around 98% of orders ship within 24 hours, order and inventory accuracy sit above 99.9%, and issues are resolved the same day. In the US, returns are processed in under 24 hours. For a product this heavy and this easy to damage, keeping those numbers steady through 30x growth is the real achievement.
Costs protected in a rising-cost market.
Carrier rates have gone one direction across the industry in the past three years: up. Takomo's US base rate went down by around 10% after we moved them to a better-suited carrier, manufacturing in Vietnam took roughly 10% off tariff costs, and fulfilling domestically in the US and Europe cut the final-mile and return costs that used to come with every international parcel. Holding costs and service steady while everything gets more expensive is what a growing brand actually needs.
Communication that actually works.
Takomo sends hundreds of Slack messages a week, and Wayfindr's average response time across the partnership is under four hours. That volume isn't unusual for a fast-scaling brand managing a global supply chain. What's unusual is having a partner who can absorb it.
A network built to keep going.
Takomo started with one factory country and one warehouse. It now manufactures in China and Vietnam, fulfils from Asia, the US and Europe, and plans to roll out in another two markets by the end of 2026, on the same infrastructure, with the same team. Adding a market no longer means starting from scratch.
From the factory floor to the first tee
Logistics usually starts when a product leaves the factory. With Takomo, it starts earlier. Our team has walked factory floors in Vietnam, Taiwan and China alongside Takomo, audited the customisation workshop where custom builds are assembled, and run quality checks on the assembly line before a single club ships. When Takomo added apparel and bags to the range, the same network absorbed them. Takomo's team gets a partner who has seen the product being made, not just the label on the box.
In Their Words
For us, communication with our logistics provider is really important. Working with Wayfindr, communication has been key. Every week, we send hundreds of Slack messages. Wayfindr is really responsive and always available for a call if needed.
Ready to play away? Talk to us.
Sports brands live and die by performance, and logistics is the part of your game nobody sees until it lets you down. The moment your gear sells into a second market, the ground shifts: new rules, new distances, new ways to lose a fan between checkout and doorstep. We run fulfilment in the markets sports brands are growing into, so your kit ships locally, arrives match-ready, and your team keeps its eye on the game instead of the freight.
Wayfindr Insights
The best thing about logistics? There’s no shortage of things to learn.
