Case Study
Lotus Wheel
Lotus Wheel
“I was fortunate to work with the directors and the wider Wayfindr team during my time at Deliveroo . Throughout our time working together, Wayfindr felt like an extension of the internal Supply Chain Team. They were always there to problem solve and right solution at the right time – no problem was too big or too last minute for us to solve together. Nick, Chris and the wider Wayfindr team would always be my first port of call for any supply chain needs in the future.”
Industry
Country of Origin
New Zealand
Manufacturing Location
Product Purchased
Background
New Zealand-based Lotus Wheel has been cracking the code on bad backs since 2023, shipping its therapeutic wheels to neck and back pain sufferers across the globe. With manufacturing in South Korea and a growing customer base in the U.S., they quickly realized that shipping internationally for every order wasn’t cutting it.
The costs and lead time associated with fulfilling orders from their existing US operation meant that it was time to set up fulfillment operations in the US to fill orders more efficiently.
The brand needed help with its U expansion and universal support for its logistics that could span all of the markets it serves.
Problem
LotusWheel was entering the US market and needed a reliable logistics partner to support their expansion. They were looking for a solution that could offer competitive shipping costs and fast, reliable delivery lead times to meet customer expectations and position themselves effectively.
LotusWheel needed:
- Lower delivery costs
- Faster shipping (without the international wait times)
- A logistics partner who could handle everything from freight forwarding to last-mile delivery
Solution
That’s where Wayfindr came in. We helped LotusWheel set up their very first U.S. warehouse and built a logistics operation that covered the full spectrum:
- Freight forwarding from South Korea
- Local warehousing and inventory management
- Same-day order fulfillment
- 3–5 day domestic last-mile delivery
Outcome
With Wayfindr’s support, LotusWheel now runs a fully operational U.S. supply chain. Here’s what changed:
- Faster delivery: 2–4 day domestic lead times
- Same-day fulfillment: Over 95% of orders go out the door the same day
- Stable stock: Consistent freight arrivals keep inventory steady and prevent stockouts
- Lower costs: Shorter delivery distances mean lower shipping spend
Most importantly, LotusWheel’s U.S. customers are happier—and the brand has a solid foundation to scale even further in one of its fastest-growing markets.
Looking Ahead
Wayfindr continues to manage and optimize LotusWheel’s logistics as they expand, ensuring they can keep stock close to customers, speed up delivery, and stay ahead of market demand.
They found a way
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A member of the Wayfindr team will read your request and schedule a meeting by email. A more in-depth form will be attached to the email. - We will ask you about your needs and specific logistics requirements.
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