How Ohdoki Scaled US Ecommerce Fulfilment & Cut Shipping Costs

How Ohdoki Built a Fast-Growing Global Brand and Outgrew Its Logistics Setup

Growing a sex toy brand is fun…until you get to the part where you need warehouses, tracking dashboards, and carriers who don’t ghost you.

Since Norwegian-born Ohdoki showed up on the scene in 2019, the company’s bold, playful vibes sparked a steep growth curve across the globe.

But their logistics situation before Wayfindr?
…Let’s just say not as smooth as their products.

Background

The Handy, Ohdoki’s flagship brand, had exploded in popularity over the last few years, especially in the U.S. market, where demand was rising faster than their previous logistics partner could handle. Orders were flowing. Customers were happy. But their logistics? Slow support, spotty communication, and service quality that left them deeply…unsatisfied.

As Ohdoki continued scaling The Handy brand, the company knew it needed a partner who could handle growth and keep operations silky-smooth behind the scenes. So in 2023, they teamed up with Wayfindr.

The Product: The Handy

Before we dive deep into the logistics, let’s talk about what Ohdoki actually makes.

The Handy is an interactive sex toy that syncs with video content, VR, games, and more. Powered by a brushless motor delivering up to 600 strokes per minute (we’ll let that sink in), it connects to Wi-Fi so users can sync their experience with on-screen videos – or hand over control to a partner from anywhere in the world.

Long-distance relationships just got a lot more interesting.

The Handy 2 raised over $1.5 million on Kickstarter, hitting $500,000 in just 48 hours. Turns out people really wanted to get their hands on it. With a passionate community of 25,000+ members and U.S. distribution expanding fast, Ohdoki isn’t just making pleasure products – they’re building a movement.

Which means their logistics partner needed stamina ;D

The Problem: Poor Fulfilment Performance, Rising Costs, and a Warehouse in the Wrong Location

When Ohdoki came to Wayfindr, they had a wishlist:

• Expand without chaos
• Improve service (like, dramatically)
• Manage rapid growth
• Control all warehouses in one platform – not 10 tabs, 4 portals and a prayer

In other words? They wanted the logistics version of “one partner who can do it all”

Why Ohdoki’s California Warehouse Was Costing Them More Than It Should

Ohdoki’s original warehouse was in California – a beautiful state with beaches, palm trees and…

• Longer shipping distances to most customers

• A higher tax burden

• Rising operational costs

When Ohdoki raised concerns about the growing price point, Wayfindr stepped in.

The Wayfindr approach

We didn’t guess. We ran the numbers.

• Analyzed order volume

• Evaluated shipping patterns

• Consulted warehouse partners

• Compared tax and logistics costs

And that’s when we found the sweet spot.

A New Warehouse in Texas.

• Central location for nationwide distribution

• Lower tax burden

• Reduced B2B and B2C shipping rates

• Faster, more cost-effective fulfillment

It was everything California wasn’t at that moment:
affordable, central, and efficient.

The result

Wayfindr didn’t just suggest the move – we:

• Laid out the financial and operational impact

• Planned the transition step by step

• Helped Ohdoki shift warehouses without disrupting sales

Growth continued. Costs went down. Operations got simpler.

That’s what happens when logistics actually work for the business – not against it.

The Solution: A Flexible 4PL Model and Centralised Fulfilment Through Bundle

Wayfindr came in with two things that Ohdoki had been missing: a global network of warehouse partners, and Bundle, a unified fulfilment platform that put every warehouse, every order, and every shipment in one place.

The difference with a 4PL model is that Ohdoki wasn’t locked into a single warehouse, a single carrier, or a single way of doing things. As the business grew and requirements shifted, the logistics infrastructure shifted with it. New market gaining traction? Wayfindr could add a fulfilment node. Costs creeping up in one location? Time to re-evaluate. The setup was built to adapt, not to stay rigid while the business outgrew it.

Bundle gave Ohdoki’s team something they hadn’t had before: full visibility. Instead of logging into multiple portals, chasing carriers for updates, and piecing together a picture of their operations from four different dashboards, everything was consolidated into one platform. Inventory levels, order status, shipping performance — all visible, all in real time.

But the part that made the biggest difference wasn’t the technology. It was the relationship. Whenever Ohdoki hit a problem, Wayfindr did something their previous provider had apparently never managed: they listened, they took ownership, and they fixed it. No tickets disappearing into a void. No waiting days for a response. Just a partner that was actually present.

For a brand scaling fast in a category that demands discretion, reliability, and speed, that combination of flexible infrastructure, centralised visibility, and responsive support wasn’t a nice-to-have. It was the whole point.

The Outcome: Reduced Shipping Costs, Improved Fulfilment Performance, and Room to Scale

Our Kind of Happy Ending

After the relocation and onboarding:

• Shipping costs dropped
• Tax overhead fell
• Fulfillment performance improved
• All warehouses became trackable under one platform – Bundle
• Operational issues didn’t snowball; Wayfindr tackled them proactively

Ohdoki stopped firefighting and started scaling – with a logistics partner that matched their pace and energy.

Wayfindr didn’t just give Ohdoki a new warehouse.
They gave them:

• Better service
• A partner who actually responds
• A flexible 4PL network
• A centralized platform
• And a path toward sustainable growth in the U.S.

And honestly?
That’s what every fast-scaling brand deserves. Especially the fun ones.