Ohdoki

Industry

Country of Origin

Manufacturing Location

Product Purchased

Background

Growing a sex toy brand is fun…until you get to the part where you need warehouses, tracking dashboards, and carriers who don’t ghost you.

Since Norwegian-born Ohdoki showed up on the scene in 2019, the company’s bold, playful vibes sparked a steep growth curve across the globe.

But their logistics situation before Wayfindr?
…Let’s just say not as smooth as their products.

Background

The Handy, Ohdoki’s flagship brand, had exploded in popularity over the last few years, especially in the U.S. market, where demand was rising faster than their previous logistics partner could handle. Orders were flowing. Customers were happy. But their logistics? Slow support, spotty communication, and service quality that left them deeply…unsatisfied.

As Ohdoki continued scaling The Handy brand, the company knew it needed a partner who could handle growth and keep operations silky-smooth behind the scenes. So in 2023, they teamed up with Wayfindr.

The Product: The Handy

Before we dive deep into the logistics, let’s talk about what Ohdoki actually makes.

The Handy is an interactive sex toy that syncs with video content, VR, games, and more. Powered by a brushless motor delivering up to 600 strokes per minute (we’ll let that sink in), it connects to Wi-Fi so users can sync their experience with on-screen videos – or hand over control to a partner from anywhere in the world.

Long-distance relationships just got a lot more interesting.

The Handy 2 raised over $1.5 million on Kickstarter, hitting $500,000 in just 48 hours. Turns out people really wanted to get their hands on it. With a passionate community of 25,000+ members and U.S. distribution expanding fast, Ohdoki isn’t just making pleasure products – they’re building a movement.

Which means their logistics partner needed stamina ;D

Problem

When Ohdoki came to Wayfindr, they had a wishlist:

Expand without chaos
Improve service (like, dramatically)
Manage rapid growth
Control all warehouses in one platform – not 10 tabs, 4 portals and a prayer

In other words? They wanted the logistics version of “one partner who can do it all”

Here’s where things got spicy

Ohdoki’s original warehouse was in California – a beautiful state with beaches, palm trees and…

Longer shipping distances to most customers
A higher tax burden
Rising operational costs

When Ohdoki raised concerns about the growing price point, Wayfindr stepped in.

The Wayfindr approach

We didn’t guess. We ran the numbers.

Analyzed order volume
Evaluated shipping patterns
Consulted warehouse partners
Compared tax and logistics costs

And that’s when we found the sweet spot.

Texas.

Central location for nationwide distribution
Lower tax burden
Reduced B2B and B2C shipping rates
Faster, more cost-effective fulfillment

It was everything California wasn’t at that moment:
affordable, central, and efficient.

The result

Wayfindr didn’t just suggest the move – we:

Laid out the financial and operational impact
Planned the transition step by step
Helped Ohdoki shift warehouses without disrupting sales

Growth continued. Costs went down. Operations got simpler.

That’s what happens when logistics actually work for the business – not against it.

Solution

Wayfindr showed up with two things:

A global network of warehouse partners
Bundle – their unified fulfillment platform

With a 4PL model, Wayfindr didn’t tie Ohdoki to one warehouse or one rigid setup. Instead, they flexed, adjusted, and adapted – because pleasure products deserve flexible logistics, too.

Whenever Ohdoki hit a snag, Wayfindr did something revolutionary for them: They listened. They fixed the issue.