Your 4PL Logistics Partner for E-Commerce

Wayfindr helps brands become effortlessly great at logistics. We streamline your logistics operations, giving you a single point of contact for our global network of vetted providers.

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Why Wayfindr?

We work behind the scenes to help brands navigate complexity and deliver their promise worldwide.

Wayfindr is more than a logistics provider. We’re a growth partner. We help you design and build a logistics program that adapts to changing market dynamics, so your brand can always find a way  to scale.

Who We Are

Meet the team

Wayfindr is a tech-led team of logistics professionals on a mission to move the world responsibly.

Nick Bartlett

Co-Founder & Director

Nick co-founded Wayfindr to help brands design and build market-leading carbon-neutral D2C logistics. As Director, he brings 15+ years of experience across logistics, marketing, supply chain and retail from Asia Pacific to the world.

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Chris Crutchley

Co-Founder & Director

Chris co-founded Wayfindr to bring financial and operational rigor to fast-scaling e-commerce logistics. As Director, he draws on 10+ years of experience in corporate finance and cross-border operations across the Asia Pacific region—helping build the systems behind Wayfindr’s global, carbon-neutral 4PL model.

Emma Newman

APAC Sales Director

Emma has 12+ years of experience across sales, supply chain management, strategy and technology. As APAC Sales Director at Wayfindr, she helps e-commerce brands expand globally and responsibly through sustainable logistics programs.

Alistair Cameron-Jones

Regional Sales Director, UK & Europe

Alistair has helped numerous globally recognisable e-commerce brands expand cross-border sales. Now he uses this knowledge to empower SMEs to streamline logistics, so they can focus on growing their brands.

Jofe Ann Nicario

Head of Customer Transition & Customer Success

Jofe helps e-commerce brands become great at global logistics. She brings 10+ years of experience in logistics and supply chain management, project and risk management, and e-commerce operations.

The Wayfindr Story

Wayfindr was founded when Nick and Chris, two New Zealanders living in Hong Kong, decided to create a logistics company geared toward the fast-growing world of e-commerce retail.

Back in 2017, logistics providers still primarily catered to bulk shipping for brick-and-mortar retailers.

The two saw an opportunity to build a company that would help e-commerce brands streamline their logistics by bringing all providers under centralized management.

That company was CBIP Logistics, later to become Wayfindr.

How We Work

Our brand values

Connected
We’re connected in so many ways. Connected to a global network of hand-picked logistics providers. Connected by technology to every link in the chain. Connected to our customers and fully invested in their success.
Collaborative
We’re collaborative because we see ourselves as partners, not providers. We’re an extension to your in-house logistics team and can even advise on your next market expansion. We design, build and grow with you.
Committed
We’re committed to helping your brand deliver its promise on three levels: globally, reliably, and responsibly. Our commitment to our planet also runs deep, which is why we became Asia’s first carbon-neutral 4PL firm.

Our 4PL Model

As a Fourth-Party Logistics (4PL) partner, we manage all your logistics providers as a single point of contact. We connect every layer of operations from post production and freight to warehousing and fulfillment, all the way to last-mile delivery and add-on services.

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