Lashify

For the past couple of years, Lashify’s UK demand has been growing. The costs and lead time associated with fulfilling orders from their existing US operation meant that it was time to set up fulfillment operations in the UK to fill orders more efficiently.

The brand needed help with its UK expansion and universal support for its logistics that could span all of the markets it serves.

High costs and lead times for servicing UK customers from their US fulfillment center meant they needed to expand fulfillment operations into the UK, but they were not sure what taxes and legal restrictions they would be up against, or how to run that side of the business effectively.

The brand realized they needed to partner up with a logistics provider who could help lead the way and manage the expansion.

Since they were running their own in-house 3PL operation stateside, the beauty company was not experienced in working with outsourced logistics providers. When they started their search for a provider, they were concerned to find that many of the providers they met with felt very “transactionally focused”. The brand feared they wouldn’t be able to find a provider who could function more as a collaborative partner and provide the personalized support desired for the UK expansion.

CBIP has been able to work collaboratively with them as a partner every step of the way, researching all of the details to ensure success with their new UK operations, and setting up Lashify’s UK fulfillment using the UK providers in our network.

CBIP’s model gave Lashify the ideal circumstance of having only one vendor to deal with for logistics throughout their multiple markets. One integration, one POC, and one partner to come to for support on things like supply chain planning, forecasting, and market expansion transitions, on top of transnational e-commerce logistics.

After only a few short months of working together, CBIP has set up local fulfillment operations in the UK, thus cutting customer lead times by 4-5 days and reducing costs by more than 20%.

In the coming months, CBIP is working with Lashify to get more upstream planning & forecasting, up-skill for US operations to optimize fulfillment, and tackle new challenges like optimizing delivery into EU markets.