Case Study
Rascal & Friends
Rascal & Friends
The team at CBIP have been excellent to work and partner with. Their expertise, honesty and execution have allowed us to operate much more efficiently and accurately across multiple markets and complex situations.
Can highly recommend CBIP to anyone looking for a logistics partner.
Thanks again to Nick & Chris for all your help and looking forward to continuing to work together.
Industry
Lorem Ipsum
Country of Origin
Lorem Ipsum, lorem Ipsum, Lorem Ipsum, Lorem Ipsum
Manufacturing Location
Lorem Ipsum, lorem Ipsum, Lorem Ipsum, Lorem Ipsum
Product Purchased
Lorem Ipsum, lorem Ipsum, Lorem Ipsum, Lorem Ipsum
Background
R&F is in the diaper business and started its initial launch in New Zealand and Australia in 2018. Since then, the R&F brand has become a household name and taken on some of the world’s best known diaper brands including Huggies, Pampers and more. With all this positive traction down under, the brand decided to take its brand to the world and notably into the UK & EU but as a result had to learn and adapt quickly to meet the requirements of its new customer base.
Problem
When expanding markets so quickly, it brings a lot of supply chain complexity and with production based in China, R&F were having to navigate a new way of supplying products that included being able to supply its retailers domestically vs on a longer and more traditional FOB timeline.
Solution
CBIP, along with R&F and its nominated retail partners Tesco UK & AS Watson in Netherlands, designed a domestic supply chain model that would enable R&F to supply domestically but without the pressures of holding too much stock by agreeing a unique workflow with the retailers.
Outcome
2+ years on and with a lot of learning, R&F is now a prominent brand on the shelf with these retailers and even the retailers themselves have now seen that there are other creative ways to still satisfy their requirements and work with a wider range of international suppliers to further broaden their product and brand base.
They found a way
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