Wayfindr Explore
Explore the world, one new market at a time
Benefit from our industry knowledge and get help planning and implementing your next big market expansion.
You’re ready to expand to new markets, but it’s complicated & filled with unknowns.
On top of marketing your product, you also have to contend with:
Unfamiliar local tariffs & regulations.
Finding reliable local warehousing, shipping, and last-mile partners.
No central platform to monitor your business in multiple markets.
Wayfindr Explore gives you expert advice on global trade, access to the best local providers, and one platform to manage them all.
Wayfindr Explore
- Our strategic advisory service for e-commerce logistics
- Full implementation
- Global expertise
What’s included
Choose from dozens of vetted providers covering all major global regions:
Business expansion
Scale up with confidence
Looking to enter a new market but don't know where to begin? Global logistics is our thing. We'll advise you on entry strategy and start putting together a local logistics plan.
Navigate tariffs
Worried about nasty surprises at the border? We’ll keep you fully up to speed on any changes to international tariffs and trade laws, so you can adapt your pricing and policies accordingly.
Business expansion
Scale up with confidence
Looking to enter a new market but don't know where to begin? Global logistics is our thing. We'll advise you on entry strategy and start putting together a local logistics plan.
Navigate tariffs
Worried about nasty surprises at the border? We’ll keep you fully up to speed on any changes to international tariffs and trade laws, so you can adapt your pricing and policies accordingly.
Logistics Assessment
Find your strengths
We start by understanding your brand promise and your existing logistics program. We’ll sit down with you and help you pinpoint strengths and weaknesses in your program and how to go about scaling it.
Logistics strategy & planning
Eliminate surprises
We specialize in navigating complex markets from Asia Pacific to Europe to North America. We’ll explain the challenges in each region and give you the insights you need to get shipments up to speed fast, with fewer surprises.
Tendering & procurement
Work with the best
As a 4PL, we have partners located all over the world. When you work with us, you get access to a wide world of logistics options – everything you could possibly need to get your goods around the world and to their final destination.
Special projects
Special projects
Need something that you don't see here? Don't sweat it. We handle bespoke projects all the time, and we love a challenge.
How it works
Wayfinder Explore is a great place to start on your global expansion journey, even if you don't know which markets to enter yet! We'll advise you on where, when, and how to enter new markets. We can also help you optimize logistics in markets where you already do business.

Choose any provider






















What our customers say

Eugene Lee
VP Made to Measure Apparel
TAL Group
What I appreciate the most about Wayfindr is that they are not trying to sell you a pre-packaged solution and really dig into the details of your business and situation and try to find creative solutions that are truly customized and only fit your needs

Takomo Golf
Independent Supply Chain Contractor
As a partner, Wayfindr has helped us in securing a carbon neutral experience for our customers which means for every single order we ship, it arrives completely carbon neutral. We are really excited to have a partner that cares about this and importantly, is educating and thought leading along the way.

Matt Banfield
Chief Operations Officer
Rascal & Friends
The team at Wayfindr have been excellent to work and partner with. Their expertise, honesty and execution have allowed us to operate much more efficiently and accurately across multiple markets and complex situations. Can highly recommend Wayfindr to anyone looking for a logistics partner. Thanks again to Nick & Chris for all your help and looking forward to continue working together.

Michelle Neale
Contractor
Independent Supply Chain
The Wayfindr team is amazing to work with. The service provided delivers the most optimal solution for standard and bespoke customer requirements. The level of service, dedication and responsiveness always exceeds expectations. I will always be working with Nick and Wayfindr team for all my supply chain projects.

Rowan Lennox
Supply Chain Manager
Deliveroo
I was fortunate to work with the directors and the wider Wayfindr team during my time at Deliveroo. Throughout our time working together, Wayfindr felt like an extension of the internal Supply Chain Team. They were always there to problem solve and find the right solution at the right time - no problem was too big or too last minute for us to solve together. Nick, Chris and the wider Wayfindr team would always be be my first part of call for any supply chain needs in the future.

Jeffrey Leong
Zixag
As a small retail business, our customer service is paramount to success. An important part of that service is fast and affordable shipping. Wayfindr delivers above and beyond for us with an easy and cost-effective, all-in-one e-fulfilment solution. This allows us to deliver our customers a positive shopping experience. There is also room for scalability which CBIP will no doubt be able to handle as our business grows.
They found a way
Deliveroo APAC
CGI Federal
Rascal & Friends
They found a way
Deliveroo APAC
CGI Federal
Rascal & Friends
Wayfindr Insights
The best thing about logistics? There’s no shortage of things to learn.
The 4PL Helping Brands “Find a Way” in Changing Markets.
Shipping from China to the UK? Here’s How to Get It Right
Carbon Neutrality at Wayfindr
Wayfindr is a pioneer in sustainable logistics and Asia’s first carbon-neutral 4PL.
Meet the team
Wayfindr is a solution-focused, tech-led team of logistics professionals on a
mission to move the world responsibly.

Nick Bartlett
Co-Founder & Director
Nick co-founded Wayfindr to help brands design and build market-leading carbon-neutral D2C logistics. As Director, he brings 15+ years of experience across logistics, marketing, supply chain and retail from Asia Pacific to the world.

Chris Crutchley
Co-Founder & Director
Chris co-founded Wayfindr to bring financial and operational rigor to fast-scaling e-commerce logistics. As Director, he draws on 10+ years of experience in corporate finance and cross-border operations across the Asia Pacific region—helping build the systems behind Wayfindr’s global, carbon-neutral 4PL model.

Emma Newman
APAC Sales Director
Emma has 12+ years of experience across sales, supply chain management, strategy and technology. As APAC Sales Director at Wayfindr, she helps e-commerce brands expand globally and responsibly through sustainable logistics programs.

Alistair Cameron-Jones
Regional Sales Director, UK & Europe
Alistair has helped numerous globally recognisable e-commerce brands expand cross-border sales. Now he uses this knowledge to empower SMEs to streamline logistics, so they can focus on growing their brands.

Jofe Ann Nicario
Head of Customer Transition & Customer Success
Jofe helps e-commerce brands become great at global logistics. She brings 10+ years of experience in logistics and supply chain management, project and risk management, and e-commerce operations.
Wayfindr Insights
The best thing about logistics? There’s no shortage of things to learn.
The 4PL Helping Brands “Find a Way” in Changing Markets.
Shipping from China to the UK? Here’s How to Get It Right
You need a partner. We're here to help.
What happens now?
We’re here to make things simpler for you – we won’t spam your inbox or blow up your phone. When you enter your information:
- (Within 24 hours)
A member of the CBIP team will read your request and schedule a meeting by email. A more in-depth form will be attached to the email. - We will ask you about your needs and specific logistics requirements.
- We will take your information and put together a plan designed for your business.