Free Guide
The Cross-Border E-Commerce Checklist
A practical guide to the questions every brand should answer before expanding internationally
5
Global Regions
300+
Warehouses in network
100+
E-Commerce brands
Created by experts in Logistics
Ecommerce platform development & Shopify
4PL & Logistics
Shopify Plus Agency
Commerce PlatformGoing international is harder than enabling global shipping.
Before your first international order ships, you need answers your platform won't raise and your 3PL won't mention. Which payment methods actually convert in that market? DDP or DDU? Is your storefront translated or just auto-translated? Where does your stock live and how do returns come back?
One wrong call before launch and you're either bleeding margin or losing customers to friction they shouldn't have felt.
Most brands find this out after the launch. This checklist helps you find it out before.
Everything you need to decide before your first international order ships.
The Cross-Border E-Commerce Checklist is a free operational guide for ecommerce brands planning to sell in new international markets. Created by Wayfindr, Digital Butter and Shopify, it covers five decision areas most brands skip before launching globally: platform readiness, storefront localization, logistics strategy, international readiness, and a 90-day action plan.
Platform Readiness
Confirms your tech stack supports multi-currency, local payment methods, regional tax rules, and multi-storefront setups - before a customer in a new market hits checkout.
Storefront Localization
Covers language, pricing strategy, cultural UX, and local SEO. Auto-translation is not localization. This section covers the difference.
Logistics Strategy
Walks through DDP vs DDU, warehouse positioning, carrier selection, landed cost calculations, and how to structure returns for international customers.
International Readiness
A go / no-go framework covering market demand signals, margin viability at international shipping costs, regulatory requirements, and brand readiness.
90-Day Quick-Start Plan
A sequenced action plan for the first three months of an international launch — what to do, in what order, with clear decision gates before committing spend.
Download the Cross-Border E-Commerce Checklist
Completely free. We won't spam you. No logistics degree required.
Our customers
What our customers say
Eugene Lee
VP Made to Measure Apparel
TAL Group
What I appreciate the most about Wayfindr is that they are not trying to sell you a pre-packaged solution and really dig into the details of your business and situation and try to find creative solutions that are truly customized and only fit your needs
Sesbastian Haapahovi
CEO & Founder
Takomo Golf
As a partner, Wayfindr has helped us in securing a carbon neutral experience for our customers which means for every single order we ship, it arrives completely carbon neutral. We are really excited to have a partner that cares about this and importantly, is educating and thought leading along the way.
Matt Banfield
Chief Operations Officer
Rascal & Friends
The team at Wayfindr have been excellent to work and partner with. Their expertise, honesty and execution have allowed us to operate much more efficiently and accurately across multiple markets and complex situations. Can highly recommend Wayfindr to anyone looking for a logistics partner. Thanks again to Nick & Chris for all your help and looking forward to continue working together.
Michelle Neale
Contractor
Independent Supply Chain
The Wayfindr team is amazing to work with. The service provided delivers the most optimal solution for standard and bespoke customer requirements. The level of service, dedication and responsiveness always exceeds expectations. I will always be working with Nick and Wayfindr team for all my supply chain projects.
Rowan Lennox
Supply Chain Manager
Deliveroo
I was fortunate to work with the directors and the wider Wayfindr team during my time at Deliveroo. Throughout our time working together, Wayfindr felt like an extension of the internal Supply Chain Team. They were always there to problem solve and find the right solution at the right time - no problem was too big or too last minute for us to solve together. Nick, Chris and the wider Wayfindr team would always be be my first part of call for any supply chain needs in the future.
Jeffrey Leong
Zixag
As a small retail business, our customer service is paramount to success. An important part of that service is fast and affordable shipping. Wayfindr delivers above and beyond for us with an easy and cost-effective, all-in-one e-fulfilment solution. This allows us to deliver our customers a positive shopping experience. There is also room for scalability which Wayfindr will no doubt be able to handle as our business grows.
