The Vietnam Way
China +1 is the conversation every brand manufacturing in Asia is having right now. For four days in Ho Chi Minh City, the founders making that decision will be in one room. Be the name they trust when they make it.

Most D2C brands diversifying out of China get their advice from a search bar and a panicked group chat. A few will get it from you, in person, before they sign with a single factory.
That is the room we built, and the moment we are inviting you into.
You already know what a 400-booth hall buys you. A lanyard, a stack of cards, and a follow-up list that never replies.
This is the opposite of that. A working group of peers who actually remember your name on Friday.
A stage that’s yours, not a booth you staff
Curated introductions, not cold floor-walking
High-intent founders mid-decision, not tyre-kickers
Two ways in. Pick your depth.
USD 650
For founders who want the working sessions without the full package. Access to our two days on the ground, and nothing you won’t use.
- Strategy workshops (Day 2)
- Factory tour with ET2C (Day 3)
- A working lunch each day
Sort your own stay. No dinners, welcome kit, or Global Sourcing Fair day.
USD 3,000
The complete, curated experience, handled end to end. From airport pickup to the fair, we run it all.
- Airport pickup to your hotel
- 3 nights at the JW Marriott (room + breakfast)
- The full programme: strategy, factory day, and the fair
- Hosted factory visits with ET2C
- All working lunches and coffee breaks
- Three group dinners, including 7 Bridges craft beer
- Day 4 VIP entry to the Global Sourcing Fair Vietnam
- Welcome kit and on-site concierge
Home base: the JW Marriott Hotel & Suites Saigon.
Central District 1, on the corner of Hai Ba Trung and Le Duan, walkable to Notre Dame Cathedral and the central business district. Rooms, breakfasts, and the working sessions all run under one roof.
- 305 rooms plus 260 serviced apartments
- Eleven meeting spaces, up to the 818 sqm pillar-free Grand Ballroom
- Room and breakfast included with every attendee ticket

Four days, mapped.
Arrive, get the macro and the factory floor, then walk Vietnam’s biggest sourcing fair ready to buy.
Arrivals & Networking
Attendees land in Ho Chi Minh City. An evening networking session and happy hour to kick things off.
Macro & Strategy
Working sessions on sourcing, logistics, and post-purchase, the three places margin quietly leaks. Then Mekong Capital on where the Vietnamese economy is actually heading.
Factory Day
Two real factory visits hosted by ET2C, a local lunch in the industrial zone, and a group dinner aboard the Saigon Princess river cruise.
Global Sourcing Fair Vietnam
VIP entry at SECC, with B2B supplier appointments pre-arranged and a hosted lunch on the floor. 400+ verified suppliers under one roof, now with the context to buy well. A farewell dinner and craft-beer tasting at 7 Bridges to close.
Start with the one that fits.
No two partners need the same thing.
No cash. Bring the room.
Rather write a cheque or activate your network? Guarantee 10 of the right founders from your audience, each approved by us, and we curate the room together.
- 4 million brand impressions across paid ads, LinkedIn and email
- Your brand on the webinars and all event and marketing materials
- Speaker slot or workshop, yours
- 10 seats filled with your people
- Logo on stage and recap content
- Curated intros + recap film rights
USD 4,900
Flying in from outside Vietnam? We host one rep end to end: accommodation, every meal, every group dinner. A second is welcome at your own cost.
- 4 million brand impressions across paid ads, LinkedIn and email
- Your brand on the webinars and all event and marketing materials
- Everything in Standard
- 3 nights + all meals, one rep hosted
- All group dinners covered
- Branded swag in the kits
USD 2,900
Local or already in Vietnam? Host a lunch, take the stage, and meet the room without the travel cost.
- 4 million brand impressions across paid ads, LinkedIn and email
- Your brand on the webinars and all event and marketing materials
- Speaker or workshop slot
- Lunch hosting + signage
- 2 passes for your team
- Attendee intros via Connect
Pick your route
Community, Gold, or Standard. We’ll help you choose.
Take the stage
A session or workshop that’s yours, in front of buyers mid-decision.
Meet the room
We make the introductions and run the logistics. You show up and connect.
Your brand lands 4 million impressions before the room fills.
In the months before Saigon, we run a webinar series on sourcing and the China +1 move, co-hosted with ET2C. Your brand runs across the whole campaign: paid ads, LinkedIn, the email newsletter, and every event asset that follows. That is roughly 4 million impressions before anyone lands. The 30 in the room are the buyers. The 4 million are why they already know your name.
Claim your partner slot before the room fills.
Seats are capped at 30 and the agenda is first-come. The best stage times go early.
- Community Partner: every name goes through Wayfindr approval; the bar is fit, not volume. Land fewer than 10 approved attendees and the shortfall is USD 490 per missing seat (10 short = a full Gold).
- Dates, venues, and the agenda are indicative and subject to final confirmation.