Noviana Fitrah

Product Manager

Noviana Fitrah is Senior Product Manager at Wayfindr, where she leads development of Bundle 2.0, the platform behind how brands actually see and run their logistics. She brings ten years across software and product, a deep grounding in user experience, and a habit of turning messy problems into things teams can ship. Working closely with engineering, she designs around one question: does this make logistics feel simpler for the people using it? The result is a product that customers trust, not just tolerate.

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About Noviana Fitrah

Noviana Fitrah is a Senior Product Manager at Wayfindr with over ten years of experience in software development, product management, and user experience. She leads the development of Bundle 2.0, a platform that helps brands gain better visibility and control over their logistics operations. With a strong focus on creating user-centric solutions, Noviana works closely with engineering teams to transform complex business challenges into practical, scalable products. Her approach centers on simplifying logistics processes and delivering products that customers not only use but also trust, combining technical expertise, strategic thinking, and a deep understanding of user needs.

Areas of expertise

Product Strategy & Development

Leading the creation and evolution of logistics technology products that solve complex business challenges while delivering measurable value for customers and stakeholders.

Customer-Centric Design

Designing intuitive, user-focused solutions that simplify logistics operations and improve adoption, usability, and overall customer satisfaction.

Logistics Technology Solutions

Developing platforms and tools that provide brands with greater visibility, control, and efficiency across their logistics and supply chain operations.

Product Leadership

Collaborating with engineering, design, and business teams to define product vision, prioritize initiatives, and successfully deliver impactful product outcomes.