The tech-enabled 4PL helping global brands scale effortlessly - from factory in Asia to consumer's door in five regions. One partner. Zero fragmentation.
Five years ago, selling globally was a goal. Today, it's a minimum requirement. Your customers in London, LA, Dubai and Melbourne expect the same experience. Your logistics was never built for this.
The old world
The new world
US ecommerce sales doubled in 5 years — from $571B to $1.19T.
of global shoppers now buy from brands outside their home country.
4PL market CAGR 2025–2032. 75% of ecom brands still on 3PL — switching rapidly.
Trade routes and tariff environments shift constantly. A setup built for yesterday is a liability today.
Fast delivery. Free returns. Real-time tracking. Customers expect the same experience wherever they are.
Markets, regulations, and carrier performance evolve faster than ever. Agility is not a nice-to-have. It is the strategy.
We do it so you don't have to. Not because we're in the way — because the complexity would eat you alive if we weren't.
What changes when you work with Wayfindr.
Like you don't think about which AWS data centre your app sits in - you shouldn't think about which warehouse holds your stock, which carrier is running your last mile, or which forwarder cleared customs. That's our job.
Your real-time unified command centre. Every shipment, every market, every status - one single screen.
A decade of knowing which partner, when, where, at what cost, with what risk - and who to call at 11pm on a Friday before peak season.
Proactive planning, market design, carrier management, risk mitigation. The intelligence that runs everything beneath.
Most people search '3PL' and end up here. Fair question — here's the difference that matters.
Routing, partners, costs, risk — we architect the whole system before a single shipment moves.
For every market and service type — we run the vetting, we negotiate the contracts, you stay focused.
VAT, IOSS, EORI, FDA, GCC — fluent in every market's bureaucracy so compliance never lands on your desk.
Failures, escalations, edge cases — we resolve them before you ever know they happened.
Tariff shifts, lane disruption, supplier risk — monitored continuously, addressed before they bite.
Performance, cost, speed — the network gets sharper every quarter, fuelling your growth.
You don't have to buy all of them. (But you'll want to.)
From origin coordination to warehousing, fulfillment and last-mile — one partner handles it all across every market.
Choose only the services you need to plug into your existing setup. Scale up confidently without handing over full control.
Benefit from our industry knowledge and get help planning and implementing your next big market expansion — before a dollar is committed.
Connect to non-logistics services that help your brand really thrive — from compliance to customer experience, all integrated into Bundle.
We built it ourselves, because nothing else was good enough. Not a third-party tool we white-label. Our system. Built for the complexity we manage every day.
Real-time shipment tracking. Every shipment, every market, every status. One screen.
Cost visibility & analytics. No freight surprises. Ever. Full cost transparency across all lanes.
Multi-market performance. Proactive alerts before problems compound.
Carrier management. Performance tracked, compared and optimised continuously.
Factory to warehouse to customer — the full journey, across 5 regions. One team accountable for all of it.
Most transitions take 6+ months. Ours takes 45 days — because we have no assets to migrate, no infrastructure to rip and replace.
Map your current operation before touching anything. No surprises.
Build the solution around your brand's needs, markets and growth plans.
Managed handover. Zero disruption to your existing flow of orders.
You're operational. Fully covered. Not a single shipment missed.
No assets to migrate. No infrastructure to rip and replace. That's not coincidence — it's the model.
Not theoretical. Not projected. The receipts.
US Government Consulate Services Across Asia CGI Federal is the wholly-owned US operating subsidiary of CGI...
Read the full case study ↗
Building a Scalable Logistics Operation Across Asia Pacific Deliveroo launched in Hong Kong in 2015 and...
Read the full case study ↗
Rascal + Friends: From New Zealand Startup to Expanding Abroad Rascal + Friends launched in New...
Read the full case study ↗Bootstrapped from Hong Kong by two New Zealanders who saw the gap in how global ecommerce brands were managing logistics from Asia. They're still running it.
NB12+ years in logistics. Leads Wayfindr's commercial, sales and marketing strategy.
CC12+ years in logistics operations & finance. The operational backbone behind every Wayfindr program.
DE30+ years building global logistics networks. A big personality in logistics.
HE15 years in international freight & logistics. Owns the MEA, UK and EU operation.
DL12 years in logistics. Specializes in helping brands enter and scale in the US market.
EN12 years across sales, logistics and technology. Knows the Asia manufacturing playbook from the inside.
Source: Cognition Solutions / Market.Us, December 2024
Read the reportWe're going to ask you three questions.
Where is your logistics working well — and where isn't it?
Which markets are you prioritising in the next 12 months?
What would "logistics off your plate" actually mean for your team?
