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The Future of Ecommerce Logistics is Agile.
Are you?

The tech-enabled 4PL helping global brands scale effortlessly - from factory in Asia to consumer's door in five regions. One partner. Zero fragmentation.

Live in 45 days
5 regions, one team
Powered by Bundle
Trusted by
Takomo Lashify Blueprint Deliveroo Noissue Ohdoki
Why Now

Something fundamental changed in global ecommerce. Most logistics didn't get the memo.

Five years ago, selling globally was a goal. Today, it's a minimum requirement. Your customers in London, LA, Dubai and Melbourne expect the same experience. Your logistics was never built for this.

The old world

Manageable complexity. One trusted partner.

  • One or two markets at most
  • One trusted 3PL relationship
  • Founder could oversee it all
  • Logistics rarely on the agenda

The new world

Multiple markets, simultaneously. No single source of truth.

  • Multiple markets, simultaneously
  • Multiple partners across regions
  • Logistics consuming ops bandwidth daily
  • Geo-political volatility & shifting tariffs
The Data

US ecommerce sales doubled in 5 years — from $571B to $1.19T.

59%

of global shoppers now buy from brands outside their home country.

8.1%

4PL market CAGR 2025–2032. 75% of ecom brands still on 3PL — switching rapidly.

The rules of global logistics have changed. The brands that recognise it earliest win.

Geo-political Volatility

Trade routes and tariff environments shift constantly. A setup built for yesterday is a liability today.

Rising Consumer Expectations

Fast delivery. Free returns. Real-time tracking. Customers expect the same experience wherever they are.

Speed of Change

Markets, regulations, and carrier performance evolve faster than ever. Agility is not a nice-to-have. It is the strategy.

We Know Your Pain

Managing three warehouses, two forwarders and a last-mile carrier across four countries isn't a logistics problem. It's a full-time job.

We do it so you don't have to. Not because we're in the way — because the complexity would eat you alive if we weren't.

Everything you feel.
Nothing you have to manage.

What changes when you work with Wayfindr.

Before Wayfindr

  • Multiple vendor relationships to manage
  • No single point of accountability
  • Reactive problem-solving
  • Logistics consuming leadership bandwidth
  • Scaling = starting from scratch in each market

With Wayfindr

  • One relationship. One team. Full control.
  • Wayfindr owns the outcome
  • Proactive, data-driven strategy
  • Founders focus on growth, not freight
  • New market in 90 days, not 9 months
The Logistics Operating System

Most brands have logistics.
We give them a logistics operating system.

Like you don't think about which AWS data centre your app sits in - you shouldn't think about which warehouse holds your stock, which carrier is running your last mile, or which forwarder cleared customs. That's our job.

The UI

Bundle

Your real-time unified command centre. Every shipment, every market, every status - one single screen.

The Engineering

The Team

A decade of knowing which partner, when, where, at what cost, with what risk - and who to call at 11pm on a Friday before peak season.

The OS

The Strategy

Proactive planning, market design, carrier management, risk mitigation. The intelligence that runs everything beneath.

You don't manage logistics with Wayfindr.
You benefit from it.

What is a 4PL

We don't just coordinate your logistics.
We run it.

Most people search '3PL' and end up here. Fair question — here's the difference that matters.

01 · Design

Design your global program

Routing, partners, costs, risk — we architect the whole system before a single shipment moves.

02 · Select & Contract

Pick the right specialist

For every market and service type — we run the vetting, we negotiate the contracts, you stay focused.

03 · Navigate

Handle the regulations

VAT, IOSS, EORI, FDA, GCC — fluent in every market's bureaucracy so compliance never lands on your desk.

04 · Manage

Catch the exceptions

Failures, escalations, edge cases — we resolve them before you ever know they happened.

05 · Mitigate

Proactive risk control

Tariff shifts, lane disruption, supplier risk — monitored continuously, addressed before they bite.

06 · Optimise

Continuous improvement

Performance, cost, speed — the network gets sharper every quarter, fuelling your growth.

3PL

Third-Party Logistics

  • Owns and operates warehouses and fulfillment centres
  • Deep expertise in their specific facilities and carrier network
  • Hands-on execution excellence in their geography
  • Best for: brands with straightforward logistics in focused regions
Asset-heavy · Regional
4PL

Fourth-Party Logistics Wayfindr

  • Designs, manages and is accountable for your entire global program
  • No assets, no bias — pure flexibility across all providers
  • Strategic guidance + execution ownership, across all regions simultaneously
  • Best for: scaling brands managing complexity across multiple markets
Asset-light · Global
Our Products

Built for every stage
of the journey.

You don't have to buy all of them. (But you'll want to.)

Wayfindr Go

Wayfindr Go

Bring all your logistics together under one roof.

From origin coordination to warehousing, fulfillment and last-mile — one partner handles it all across every market.

  • Origin coordination
  • Freight forwarding
  • Customs clearance
  • Warehousing & fulfillment
  • Final mile delivery
  • Bundle platform included
Wayfindr Flex
Modular Services

Wayfindr Flex

Optimize or bridge gaps in your logistics program — without switching providers.

Choose only the services you need to plug into your existing setup. Scale up confidently without handing over full control.

  • Pick any service
  • Any market, any region
  • Plug into your stack
  • Expert advisory
Wayfindr Explore
Market Expansion

Wayfindr Explore

Explore the world, one new market at a time.

Benefit from our industry knowledge and get help planning and implementing your next big market expansion — before a dollar is committed.

  • Strategic advisory
  • Full market mapping
  • Risk & tariff insight
  • Partner identification
Wayfindr Plus
Value-added Services

Wayfindr+

Great brands go the extra mile.

Connect to non-logistics services that help your brand really thrive — from compliance to customer experience, all integrated into Bundle.

  • Localisation
  • Duties & tax
  • Returns management
  • Order & CX tools
BUNDLE BY WAYFINDR

The dashboard your supply chain has always deserved.

We built it ourselves, because nothing else was good enough. Not a third-party tool we white-label. Our system. Built for the complexity we manage every day.

1

Real-time shipment tracking. Every shipment, every market, every status. One screen.

2

Cost visibility & analytics. No freight surprises. Ever. Full cost transparency across all lanes.

3

Multi-market performance. Proactive alerts before problems compound.

4

Carrier management. Performance tracked, compared and optimised continuously.

See Bundle in Action
bundle · operations
LIVE
2,841+12%
Shipments / mo
98.4%+0.3
On-time rate
$14.20−8%
Cost / order
Volume across regions · 30d APAC · EU · AMER · MEA · UK
WF-2841 HKG → LAX · Air freight On time
WF-2842 SIN → DXB · Sea + last mile In transit
WF-2843 HKG → LHR · Customs clearance Customs
WF-2844 SHA → NYC · Final mile Delivered
Global Network

You tell us the market.
We've already been there.

Factory to warehouse to customer — the full journey, across 5 regions. One team accountable for all of it.

300+ Locations across 50+ countries
100+ Brand partners supported
200K+ Orders fulfilled monthly
45-Day Onboarding

Switching to Wayfindr isn't an event.
It's a transition we manage quickly.

Most transitions take 6+ months. Ours takes 45 days — because we have no assets to migrate, no infrastructure to rip and replace.

Days 1–7

01 · Discovery

Map your current operation before touching anything. No surprises.

Days 8–20

02 · Design

Build the solution around your brand's needs, markets and growth plans.

Days 21–38

03 · Transition

Managed handover. Zero disruption to your existing flow of orders.

Day 45

04 · Live

You're operational. Fully covered. Not a single shipment missed.

45 Days to live
Industry standard 6+ months
Wayfindr 45 days

No assets to migrate. No infrastructure to rip and replace. That's not coincidence — it's the model.

Happy Customers

Real customers delivering hundreds
of thousands
of orders to happy customers.

Not theoretical. Not projected. The receipts.

CGI Federal: Secure Document Delivery Across Asia

US Government Consulate Services Across Asia CGI Federal is the wholly-owned US operating subsidiary of CGI...

Read the full case study

How Wayfindr Supported Deliveroo’s APAC Supply Chain Across Four Markets

Building a Scalable Logistics Operation Across Asia Pacific Deliveroo launched in Hong Kong in 2015 and...

Read the full case study

How Rascal + Friends Scaled Into UK Retail With Wayfindr

Rascal + Friends: From New Zealand Startup to Expanding Abroad Rascal + Friends launched in New...

Read the full case study
The Team

We're not another “AI platform” with humans bolted on. We're operators who built the platform.

Bootstrapped from Hong Kong by two New Zealanders who saw the gap in how global ecommerce brands were managing logistics from Asia. They're still running it.

Nick Bartlett NB

Nick Bartlett

Co-Founder & Director of Sales & Marketing

12+ years in logistics. Leads Wayfindr's commercial, sales and marketing strategy.

Chris Crutchley CC

Chris Crutchley

Co-Founder & Director of Operations & Finance

12+ years in logistics operations & finance. The operational backbone behind every Wayfindr program.

David Emerson DE

David Emerson

Chairman & Board Advisor

30+ years building global logistics networks. A big personality in logistics.

Harry Emerson HE

Harry Emerson

Regional Ops Director · MEA / UK / EU

15 years in international freight & logistics. Owns the MEA, UK and EU operation.

Danny Lam DL

Danny Lam

Regional Ops Director · US & Canada

12 years in logistics. Specializes in helping brands enter and scale in the US market.

Emma Newman EN

Emma Newman

APAC Business Development

12 years across sales, logistics and technology. Knows the Asia manufacturing playbook from the inside.

From the Feed

Logistics with a little personality.
@wayfindr.io

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The Market Is Moving

The world's leading ecommerce brands
are making the switch to 4PL.

8.1% 4PL market CAGR, 2025–2032
$104B Projected 4PL market size by 2031
75% of ecom brands still on 3PL —
switching

Source: Cognition Solutions / Market.Us, December 2024

Read the report
The Close

We're not going to ask you to
sign anything today.

We're going to ask you three questions.

Question 01

Where is your logistics working well — and where isn't it?

Question 02

Which markets are you prioritising in the next 12 months?

Question 03

What would "logistics off your plate" actually mean for your team?

Ecommerce Logistics webinar by Wayfindr and Ship Happens