An update on Wayfindr’s carbon offsetting program
We are evolving how we handle sustainability for the year 2026 as we focus on our proprietary 4PL tech platform, Bundle. Wayfindr is moving away from a mandate that automatically applied “100% carbon neutral” status to all client shipping and deliveries, shifting instead to a model of Individual Brand Accountability for the time being.
From our founding until the end of 2024 we offset 100% of logistics emissions—a commitment we delivered on and are proud of. But as we overhaul our technology infrastructure, we believe “blanket” offsetting has become too superficial. We’d rather be honest about the data than hide behind a generic badge.
What’s Changing:
- Individual Choice: Offsetting is no longer a company-wide mandate. It is now handled on an individual basis, allowing brands to own their specific environmental footprint.
- The Roadmap: We are currently building the next generation of our platform. While Bundle 2.0 is expected to roll out later in 2026, we are laying the groundwork now to ensure that when it arrives, sustainability reporting is powered by real-time data, not industry averages.
Radical Transparency: We are removing “carbon-neutral” claims from our general marketing to ensure our brand promise remains as precise as our logistics.
“We’ve always believed that sustainability only means something when it’s backed by real data. Bundle 2.0 will give us the engine to do exactly that — shipment-level emissions visibility, built into the platform, with client choice at the centre of it.” — Chris Crutchley, Co-Founder & Director, Wayfindr
We aren’t turning our back on the planet. By focusing our resources on our core technology today, we are paving the way for a more sophisticated era of environmental accountability. In the coming years, we will announce a real, transparent alternative to traditional carbon offsetting—one built on actual impact, not just optics.
All carbon neutrality-related pages have been removed from the site in the interim. If you have any questions, reach out to us at marketing@wayfindr.io.
About WayfindrWayfindr is a tech-enabled fourth-party logistics (4PL) company helping scaling ecommerce and D2C brands move goods from Asia to the US, UK, MEA, AU and EU. We don’t own warehouses or trucks — we orchestrate the networks that do, with zero asset bias and one point of accountability. wayfindr.io
Never miss an article.
Subscribe To Our Newsletter Today.
Wayfindr Insights
The best thing about logistics? There’s no shortage of things to learn.
You need a partner. We're here to help.
What happens now?
We’re here to make things simpler for you – we won’t spam your inbox or blow up your phone. When you enter your information:
- (Within 24 hours)
A member of the Wayfindr team will read your request and schedule a meeting by email. A more in-depth form will be attached to the email. - We will ask you about your needs and specific logistics requirements.
- We will take your information and put together a plan designed for your business.
