An update on Wayfindr’s carbon offsetting programm
We’re temporarily stepping back from our carbon offsetting programme to focus on a technology upgrade — and we’ll be back with something significantly better.
Since 2021, Wayfindr (formerly CBIP Logistics) has offset 100% of our logistics emissions — a commitment we delivered on and are proud of. As we undergo a significant upgrade to our technology infrastructure, including enhanced AI capabilities and a complete overhaul of our Bundle platform, we are temporarily pausing our carbon offsetting programme.
This is a business prioritisation decision, not a change in values. The resources and focus required to do Bundle 2.0 properly means something has to wait — and we’d rather pause this thoughtfully than continue it superficially.
“We’ve always believed that sustainability only means something when it’s backed by real data. Bundle 2.0 will give us the engine to do exactly that — shipment-level emissions visibility, built into the platform, with client choice at the centre of it.” — Chris Crutchley, Co-Founder & Director, Wayfindr
When we relaunch our carbon neutral logistics offering — expected in late 2026 or 2027 — carbon tracking and offsetting will be integrated directly into the Bundle platform. Every Wayfindr client will have full visibility into their shipment-level emissions, with the option to offset fully, partially, or not at all. No mandates. Just data and a genuine choice.
All sustainability-related pages have been removed from the site in the interim. If you have any questions, reach out to us at marketing@wayfindr.io.
About WayfindrWayfindr is a tech-enabled fourth-party logistics (4PL) company helping scaling ecommerce and D2C brands move goods from Asia to the US, UK, MEA, AU and EU. We don’t own warehouses or trucks — we orchestrate the networks that do, with zero asset bias and one point of accountability. wayfindr.io
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