Wayfindr’s 4PL Services Have Gone Carbon Neutral

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Why Carbon-Neutral Business Practices Matter

You may have started your business to provide people with something they really want or need. Your goal is to satisfy consumer needs and keep your customers coming back to order your products time after time.

But what happens when your customers start to pay attention to things other than price, quality, and the speed of delivery? What happens when they demand sustainable material sourcing, operations, and transportation?

Can you deliver that in a transparent way?

Moving goods around the world from factory to doorstep makes an impact on the environment. There are carbon emissions associated with the energy used during each step of the process.

Wayfindr (formerly CBIP) steps in

carbon-neutral business wayfindr

At Wayfindr, we believe businesses can scale globally without compromising the planet. That’s why we became a certified carbon-neutral business in 2022. Every year, CBIP partners with Sole Pole to calculate and offset emissions, publishing results in our annual sustainability report for full transparency.

See more details in our [first sustainability report (2021)].

How Sustainability Shapes Our Business

Sustainability is no longer a “side project” — it’s at the core of our business strategy. That’s why our carbon-neutral business positioning is embedded throughout our website and operations.

We:

  • Collaborate with suppliers who prioritize sustainable practices.
  • Encourage customers to adopt eco-friendly logistics solutions.
  • Continuously invest in transparency and reporting to ensure accountability.

Wayfindr calculates and offsets its carbon emissions with Sole Pole each year.

You can see the numbers and more details in our first sustainability report from 2021 here. Annual Wayfindr sustainability reports will continue to be publicly available after data is accurately collected and calculated.

We refreshed our website content to reflect our carbon-neutral status. You’ll notice that our sustainability positioning is now sprinkled throughout the entire website. We have brought sustainability from the back burner to the fore-front of our business.

Partnering With a Carbon-Neutral Business

wayfindr go carbon neutral business since 2022

Working with Wayfindr means more than efficient logistics. It means aligning with a partner that:

  • Runs operations carbon-neutrally
  • Provides transparent emissions data
  • Supports your ESG and sustainability goals
  • Helps you build a sustainable supply chain that resonates with today’s eco-conscious consumers

Our team is happy to explain our carbon-neutrality and stance on sustainability in general. We are excited to work with more suppliers and customers that are putting sustainability first and taking steps toward more environmentally-friendly practices each year.

Get in contact with our team at Wayfindr to learn how working with us can make your logistics run smoothly and carbon-neutrally today!

 

Chris Crutchley

About Author

Chris Crutchley

Co-founder & Director

As Wayfindr's Director, he draws on 10+ years of experience in corporate finance and cross-border operations across the Asia Pacific region—helping build the systems behind Wayfindr’s global, carbon-neutral 4PL model.

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