How We’re Leading the Logistics Industry Into a More Sustainable Future

We’re working to become one of Asia’s first carbon-neutral logistics providers. Here’s how we plan to get there.

When my co-founder, Nick Bartlett, and I decided to found CBIP (now Wayfindr), we were guided by a couple of key questions: 

1. How can we make a difference in logistics?
2. How can we build a company that lasts?

Leaving a company that our children would be proud to take over means worrying about more than just financials and margins. It means creating business models that improve our world. For us, that meant a commitment to sustainability in our private lives as well as in how we conduct our business.

We’re proud to say that we’re on the road to becoming a carbon-neutral logistics provider — but it won’t happen overnight. We want to share our story about how we plan to get there.

Logistics has had little reason to change

For all logistics businesses, adopting new eco-friendly technologies is no small task. There are few industries that cause more pollution. Large amounts of fuel are needed to power the ships, trucks, and airplanes moving goods around the world every minute of the day. Millions of boxes are wrapped, unwrapped, and discarded every day, too. 

As a result, the need for sustainable transport solutions in logistics has become more urgent than ever. Most companies turn a blind eye to their emissions as it can be difficult to manage at every step of the supply chain while remaining profitable — and most customers pick providers for their speed, not their cleanliness. But we couldn’t just accept “too difficult” as an excuse. We decided to take action.

Explore more: Wayfindr’s solutions for E-commerce Logistics

Our roadmap for greener logistics

To push sustainability forward, we look to the UN’s 17 goals for sustainable development defined in its 2030 plan. 

These goals outline a pathway that “emphasizes peace and prosperity for the planet which…works to preserve the planet’s natural environment and mitigate climate change.”

Of the 17, we think these two are among the most important for CBIP (now Wayfindr):

1. Goal 13: Climate Change – Taking urgent action to combat climate change and its impacts.
2. Goal 12: Responsible Consumption & Production – Ensuring sustainable production and consumption patterns.

These goals are not just theoretical—they guide how we implement sustainable logistics practices across our operations.

To accomplish these goals we are focusing on investing in green, sustainable, and socially beneficial projects in the regions where we create carbon emissions. In order to get to that greener future in logistics, we educate and encourage our partners to do their part in the following ways:

• We make sure our team is aware of their individual impacts on the environment and we encourage and enable them to do their part. That’s everything from considering transportation to and from the office to replacing plastic with reusable cups. All of which contribute to our internal culture of sustainable transport and mindful resource use
• We extend expectations surrounding green practices and carbon offset goals towards all potential employees and prospective clients.
• We ask our suppliers to submit carbon emissions reports to us each month, and we survey them to find out what improvements they may implement to lower their emissions.

We believe that the best way to reach our goals is to be on the same page as all of the people we work with–and we hold to that.

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Funding local conservation

We realized we needed to focus our efforts to offset emissions not just in our providers but in the regions we operate in too. That is why we are partnering with South Pole, an organization that gives companies the option to choose their own climate action projects all over the world. From reforestation to community engagement, we’re excited to work toward impacting the regions where we’re directly involved.

By supporting climate projects locally, we ensure that our sustainable transport commitments are tied to real, measurable outcomes in the communities we serve. While it’s a tough battle to fight, Nick and I hope to we’ll have made a positive difference in the logistics industry when we retire. We need clear skies and oceans to make sure goods keep moving for generations to come.

Join Us on the Road to Sustainable Transport

At Wayfindr (formerly CBIP), we believe the future of logistics lies in collaboration, innovation, and responsibility. If you’re a business looking to reduce your supply chain emissions — or a partner who shares our values — we’d love to connect.

• Discover how sustainable transport can benefit your business
• Explore our carbon-neutral logistics solutions
• Start building a greener supply chain today