Product Sourcing from Vietnam: What You Need to Know Before You Start

Vietnam has become a leading alternative to China for product sourcing, and the margins can be striking: a wicker hanging chair that costs $150–$250 to make in Vietnam can sell for $800–$1,500 in Australia. What decides success is profit margin and product uniqueness, not product size. Strong categories include textiles, home furniture, pet supplies, kitchenware, and sports and outdoor gear.

Key takeaways

• To get started: identify your niche, find reliable manufacturers, order samples to check quality, negotiate MOQs and pricing, and line up a local logistics partner.

• Vietnam is a fast-rising alternative to China for product sourcing, popular with Amazon FBA sellers, DTC brands, and e-commerce retailers.

• What sells is decided by profit margin and product uniqueness, not size. Oversized products can carry strong margins: that wicker hanging chair costs $150–$250 in Vietnam and sells for $800–$1,500 in Australia.

• Oversized products often mean less competition, lower minimum order quantities, higher order values, and fewer units to store.

• Strong categories include textiles and garments, home furniture, pet supplies, baby products, kitchen and dining goods, and sports and outdoor gear.

• Differentiate instead of copying Alibaba listings by working directly with factories to customise.

Why Vietnam is a Top Destination for Product Sourcing

Thanks to rapid economic development, Vietnam has become a rising star in global manufacturing. Businesses are turning away from traditional hubs like China and seeking alternatives — and Vietnam product sourcing is gaining serious momentum.

The numbers back it up: according to McKinsey, Vietnam is now the largest exporter in Southeast Asia, with exports rising from $320 billion in 2019 to $440 billion in 2023.

Unlike a decade ago, sourcing products in Vietnam today is easier, more reliable, and offers a wide range of high-quality categories: from textiles and home furniture to pet supplies and kitchenware.

Explore more: Discover Our Global Ecommerce Logistics Offering

Are you ready to source your perfect product from Vietnam?

There’s a common myth in e-commerce that you should only choose small and lightweight products to minimize shipping and FBA fees. But savvy sellers know better — it’s all about profit margins and product uniqueness, not size.

These are the only two elements that should determine what products you should source. 

Now, I’m assuming that you’ve already found a product that solves a certain problem and that of course there is both demand for that product and that you’ve somehow figured out how you’re going to separate yourself from the crowd. 

Today, I will look at what products can be sourced from Vietnam, and what you should know before sourcing your products.

You see, most FBA sellers will look at an oversized product and instantly make the assumption that margins for that product just won’t work, as there will be a higher shipping cost and not to mention FBA fee when selling on Amazon. 

Another reminder that if the margins work, they work, regardless of the size of the product. 

The Advantages of Selling Oversized Products

• Less competition
• Lower minimum order quantities (MOQs)
• Higher average order values
• Fewer units to manage and store
• Strong profit margins (think $100 per sale vs. $10 on smaller items)

💡 Example: A wicker hanging chair with a stand costs $150–$250/unit in Vietnam. The same product sells for $800–$1,500 in Australia. That’s a serious opportunity.

TIP: When it comes to oversized products, while you can use Amazon as your marketing channel, you don’t always need to use FBA as the fulfillment option, you can use third party fulfillment then sell accessories for that product through FBA. An example would be selling an Egg Chair and the accessory being an Egg Chair Hanging Kit. 

Note: Before deciding on FBM (Fulfilled By Merchant) , do ensure that you do the calculations on the FBA fee for that oversized product, as most of the time even though the FBA fees might be high the returns still work. 

If you’re weighing that trade-off across your whole catalogue, our full breakdown of FBA vs FBM and which one suits your business walks through the cost and control on each side.

Having the right strategy in place for any product you ever wish to sell is crucial, as there is always a smarter way of getting from A-B, be willing to mold and think of creative ways to make it work. 

What kind of products can you source from Vietnam?

So what types of products can be sourced from Vietnam that could make great products to sell on Amazon? Below I have listed 5 more general products and afterward some of the categories that you can now find when searching for suppliers. 

Unique products that sell:

• “Unique” STEM toys
• “Unique” cat scratching posts
• “Unique” dog beds
• “Unique” kitchen knives
• “Unique” plant pots

You might have noticed that I added the word “Unique” in there, because it should be unique. Work with the supplier and create a better cat scratching post than anyone else, be original and launch something innovative. 

Don’t get a product that is “Same, Same but Different” get a product that “Solves Problems & Differs.”  

In-demand product categories:

Some Product Categories That Can Now be Found in Vietnam

• Baby products
• Pet supplies
• Sports & outdoor gear
• Textiles and garments
• Home furniture
• Kitchen & dining goods

📌 Tip: Don’t copy and paste the same Alibaba product listing. Sourcing products from Vietnam gives you a chance to collaborate directly with factories to customize your items and differentiate your brand.

How to Source Products from Vietnam: Tips for First-Time Sellers

With more than 10 years experience of working with ecommerce business, I can give you some advice If you’re new to product sourcing in Vietnam, here are some quick steps to get started:

• Work with a local logistics partner (like Wayfindr!) to manage shipping and warehousing.
• Identify the right product niche based on demand and competition.
• Find reliable manufacturers in Vietnam through sourcing agents or platforms.
• Ask for samples to validate quality before committing.
• Negotiate minimum order quantities (MOQs) and pricing.

Ready to source from Vietnam? Partner with Wayfindr

Whether you’re scaling up your Amazon FBA business or launching a new e-commerce brand, Vietnam is full of opportunity. With rising manufacturing capabilities, affordable pricing, and growing supplier transparency, now’s the time to explore how to source products from Vietnam.

At Wayfindr, we help e-commerce brands simplify sourcing and logistics from Vietnam to the world. From factory coordination to last-mile delivery, we handle every step so you can focus on scaling your business.